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Mailchimp vs Mailgun
Mailgun provides email API and tracking; Mailchimp adds drag-and-drop design, AI and SMS.
MailgunEmail API for sending, receiving and tracking emailWhich to pick
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- The lower starting price: $13/month against $15/month
- Integrations with Shopify, WooCommerce or Wix (on Mailchimp's list, not Mailgun's)
Pick Mailgun if you want…
- Transactional email delivery and validation
- Email API with analytics
- Integrations with HTTP API, SMTP or Webhooks (on Mailgun's list, not Mailchimp's)
Side by side
- What it is
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Mailgun:Mailgun provides APIs for sending, receiving, validating and tracking transactional emails.
- Best for
- Mailchimp:AI-enhanced email & SMS marketing
- Mailgun:Transactional email delivery and validation
- Who it’s for
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Mailgun:Developers building email-enabled applications and services.
- Pricing
- Mailchimp:Freemium
- Mailgun:Freemium
- Plans
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Mailgun:Free $0/mo · Basic $15/mo per month · Foundation $35/mo per month · Scale $90/mo per month
- Works with
- Mailchimp:Shopify, WooCommerce, Wix
- Mailgun:HTTP API, SMTP, Webhooks, Email template builder
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Mailgun features
- RESTful Email API & SMTP relay. Send emails via HTTP API or SMTP with high reliability.
- Email validation service. Real-time API and bulk upload to remove invalid addresses.
- Analytics, tracking & webhooks. Detailed delivery, open, click data and event webhooks.
- Inbox preview & accessibility checks. Preview emails before sending to ensure compliance and deliverability.
- Dedicated IPs & IP pools. Control reputation with dedicated IPs, included in higher plans.
- SAML SSO & multi-user access. Enterprise-grade security and role-based access control.
- Log and message retention. Retention up to 30 days for logs and up to 7 days for messages.
- Email template builder. Create and manage reusable email templates via API.
Mailchimp vs Mailgun FAQ
Is Mailchimp or Mailgun free?+
Mailchimp has a free plan; paid plans start at $13/month (Essentials). Mailgun has a free plan; paid plans start at $15/month (Basic).
Which is cheaper, Mailchimp or Mailgun?+
Mailchimp is cheaper to start with: Mailchimp's Essentials plan ($13/month) against Mailgun's Basic plan ($15/month).
Do Mailchimp and Mailgun integrate with the same tools?+
Their integration lists don't overlap: Mailchimp lists Shopify, WooCommerce and Wix; Mailgun lists HTTP API, SMTP, Webhooks and Email template builder.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.