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Mailchimp vs MailerLite
Short answer: Pick Mailchimp if you want AI-enhanced email & SMS marketing; pick MailerLite if you want all-in-one email marketing for small teams. Mailchimp has a free plan, paid from $13/month; MailerLite has a free plan, paid from $12/month.
Which to pick
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- General email marketing
- Integrations with Wix (on Mailchimp's list, not MailerLite's)
Pick MailerLite if you want…
- All-in-one email marketing for small teams
- The lower starting price: $12/month against $13/month
- Integrations with ChatGPT, Claude or Stripe (on MailerLite's list, not Mailchimp's)
Side by side
- What it is
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- MailerLite:MailerLite is an email marketing platform offering campaigns, automations, landing pages, and digital product sales for small teams.
- Best for
- Mailchimp:AI-enhanced email & SMS marketing
- MailerLite:All-in-one email marketing for small teams
- Who it’s for
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- MailerLite:Small businesses and teams needing simple email marketing and automation
- Pricing
- Mailchimp:Freemium
- MailerLite:Freemium
- Starting price
- Mailchimp:$13/month (Essentials)
- MailerLite:$12/month (Comfort)
- Free plan or trial
- Mailchimp:Free plan (Free) · Free trial
- MailerLite:Free plan (Free) · Free trial
- Plans
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- MailerLite:Free $0 · Comfort $12 per month · Power $25 per month
- Works with
- Mailchimp:Shopify, WooCommerce, Wix
- MailerLite:ChatGPT, Claude, Shopify, WooCommerce, Stripe, Mailchimp, Zapier, WordPress
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
MailerLite features
- Drag-and-drop email editor. Create engaging newsletters quickly with an intuitive visual editor.
- Marketing automations. Set up timed, targeted email sequences without coding.
- Landing pages & websites. Build and publish landing pages, websites, and pop-ups with ready templates.
- Digital product sales. Sell ebooks, downloads, and subscriptions directly from campaigns.
- Integrations & API. Connect to 100+ apps like Shopify, Stripe, Zapier, and use the MailerLite API.
- AI writing assistant. Generate email copy and subject lines using built-in AI tools.
Mailchimp vs MailerLite FAQ
What is the difference between Mailchimp and MailerLite?+
Mailchimp provides similar email marketing but MailerLite emphasizes a simpler UI and unlimited templates on higher tiers.
Should I use Mailchimp or MailerLite?+
Pick Mailchimp if you want AI-enhanced email & SMS marketing, general email marketing or integrations with Wix (on Mailchimp's list, not MailerLite's). Pick MailerLite if you want all-in-one email marketing for small teams, the lower starting price: $12/month against $13/month or integrations with ChatGPT, Claude or Stripe (on MailerLite's list, not Mailchimp's).
Is Mailchimp or MailerLite free?+
Mailchimp has a free plan; paid plans start at $13/month (Essentials). MailerLite has a free plan; paid plans start at $12/month (Comfort).
Which is cheaper, Mailchimp or MailerLite?+
MailerLite is cheaper to start with: MailerLite's Comfort plan ($12/month) against Mailchimp's Essentials plan ($13/month).
Do Mailchimp and MailerLite integrate with the same tools?+
Partly. Both list Shopify and WooCommerce. Mailchimp also lists Wix; MailerLite also lists ChatGPT, Claude, Stripe, Mailchimp and 3 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.