Compare
Kit vs Mailchimp
Short answer: Pick Kit if you want creator-focused email marketing; pick Mailchimp if you want AI-enhanced email & SMS marketing. Kit has a free plan, paid from $33/month; Mailchimp has a free plan, paid from $13/month.
KitEmail marketing for creators (formerly ConvertKit)Which to pick
Pick Kit if you want…
- Creator-focused email marketing
- Integrations with Kit App Store, SMS marketing or RSS campaigns (on Kit's list, not Mailchimp's)
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- General email marketing
- The lower starting price: $13/month against $33/month
- Integrations with Shopify, WooCommerce or Wix (on Mailchimp's list, not Kit's)
Side by side
- What it is
- Kit:Kit is an email marketing and newsletter platform for creators to grow audiences, automate campaigns, and sell digital products.
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Best for
- Kit:Creator-focused email marketing
- Mailchimp:AI-enhanced email & SMS marketing
- Who it’s for
- Kit:Creators such as authors, podcasters, YouTubers, coaches, and bloggers
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Pricing
- Kit:Freemium
- Mailchimp:Freemium
- Starting price
- Kit:$33/month (Creator)
- Mailchimp:$13/month (Essentials)
- Free plan or trial
- Kit:Free plan (Free) · Free trial
- Mailchimp:Free plan (Free) · Free trial
- Plans
- Kit:Free $0/mo · Creator $33/mo per month
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Works with
- Kit:Kit App Store, SMS marketing, RSS campaigns, Facebook custom audiences
- Mailchimp:Shopify, WooCommerce, Wix
Kit features
- Visual Automations. Build visual email automation journeys that trigger based on subscriber actions or interests.
- Subscriber Signals. Access demographics, social followings and income data for deeper audience insights.
- Kit App Store. Connect third-party tools and services directly within Kit.
- Growth Concierge. Get quarterly strategy reviews and direct access to an in-house email strategist and deliverability specialist.
- Landing Pages & Forms. Create unlimited, customizable landing pages and opt-in forms to capture leads.
- Commerce. Sell digital products and subscriptions directly through email campaigns.
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Kit vs Mailchimp FAQ
What is the difference between Kit and Mailchimp?+
Mailchimp: More generic email marketing for businesses, less creator-specific features like Subscriber Signals.
Should I use Kit or Mailchimp?+
Pick Kit if you want creator-focused email marketing or integrations with Kit App Store, SMS marketing or RSS campaigns (on Kit's list, not Mailchimp's). Pick Mailchimp if you want AI-enhanced email & SMS marketing, general email marketing or the lower starting price: $13/month against $33/month.
Is Kit or Mailchimp free?+
Kit has a free plan; paid plans start at $33/month (Creator). Mailchimp has a free plan; paid plans start at $13/month (Essentials).
Which is cheaper, Kit or Mailchimp?+
Mailchimp is cheaper to start with: Mailchimp's Essentials plan ($13/month) against Kit's Creator plan ($33/month).
Do Kit and Mailchimp integrate with the same tools?+
Their integration lists don't overlap: Kit lists Kit App Store, SMS marketing, RSS campaigns and Facebook custom audiences; Mailchimp lists Shopify, WooCommerce and Wix.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.