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Keyword Analytics vs Umami
Short answer: Pick Keyword Analytics if you want consolidated GSC keyword rankings; pick Umami if you want privacy-preserving web analytics. Keyword Analytics is free; Umami has a free plan, paid from $20/month.
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Keyword AnalyticsAll your keyword rankings. All your sites. One clear view.
UmamiSimple, privacy-focused, open-source web analyticsWhich to pick
Pick Keyword Analytics if you want…
- Consolidated GSC keyword rankings
- A free tool
Pick Umami if you want…
- Privacy-preserving web analytics
- Lightweight web analytics
- Open-source code (umami-software/umami on GitHub, MIT license)
Side by side
- What it is
- Keyword Analytics:Keyword Analytics provides a unified dashboard to track Google Search Console keyword rankings across multiple sites.
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- Best for
- Keyword Analytics:Consolidated GSC keyword rankings
- Umami:Privacy-preserving web analytics
- Who it’s for
- Keyword Analytics:Agencies, freelancers and indie founders managing SEO for several projects.
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- Pricing
- Keyword Analytics:Free
- Umami:Freemium
- Starting price
- Keyword Analytics:Free
- Umami:$20/month (Pro)
- Free plan or trial
- Keyword Analytics:Free to use
- Umami:Free plan (Hobby) · Free trial
- Plans
- Keyword Analytics:—
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- Open source
- Keyword Analytics:—
- Umami:Yes, 39,109 GitHub stars
- Works with
- Keyword Analytics:Google Search Console
- Umami:—
Keyword Analytics features
- Unified GSC view. Aggregates keyword data from multiple Google Search Console properties into one dashboard.
- Ranking drop alerts. Instantly notifies you of ranking declines to prevent traffic loss.
- Quick win identification. Highlights page-2 keywords and low-CTR queries for fast SEO improvements.
- Trend comparison. Shows week-over-week and month-over-month SEO progress.
- CSV export. Exports clean CSV reports that clients can easily understand.
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
Keyword Analytics vs Umami FAQ
What is the difference between Keyword Analytics and Umami?+
Umami: Simple, privacy-centric analytics without keyword ranking features.
Should I use Keyword Analytics or Umami?+
Pick Keyword Analytics if you want consolidated GSC keyword rankings or a free tool. Pick Umami if you want privacy-preserving web analytics, lightweight web analytics or open-source code (umami-software/umami on GitHub, MIT license).
Is Keyword Analytics or Umami free?+
Keyword Analytics is free. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).
Which is cheaper, Keyword Analytics or Umami?+
Keyword Analytics is free, so it costs less. Umami starts at $20/month (Pro).
Is Keyword Analytics or Umami open source?+
Umami is open source (umami-software/umami on GitHub, MIT license). DevHunt has no public source repository on record for Keyword Analytics.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.