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Kajabi vs Mailchimp
Short answer: Pick Kajabi if you want unified business platform for experts; pick Mailchimp if you want AI-enhanced email & SMS marketing. Kajabi starts at $179/month; Mailchimp has a free plan, paid from $13/month.
Which to pick
Pick Kajabi if you want…
- Unified business platform for experts
- Integrations with API, Webhooks or Third-party integrations (on Kajabi's list, not Mailchimp's)
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- Email marketing
- A free plan to start with
- Integrations with Shopify, WooCommerce or Wix (on Mailchimp's list, not Kajabi's)
Side by side
- What it is
- Kajabi:Kajabi is an all-in-one platform that lets experts create, market, sell and deliver courses, coaching, memberships, communities and more.
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Best for
- Kajabi:Unified business platform for experts
- Mailchimp:AI-enhanced email & SMS marketing
- Who it’s for
- Kajabi:Coaches, educators, creators and service professionals building a knowledge-based business
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Pricing
- Kajabi:Paid
- Mailchimp:Freemium
- Starting price
- Kajabi:$179/month (Basic)
- Mailchimp:$13/month (Essentials)
- Free plan or trial
- Kajabi:Free trial
- Mailchimp:Free plan (Free) · Free trial
- Plans
- Kajabi:Basic $179 per month · Growth $249 per month · Pro $499 per month
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Works with
- Kajabi:API, Webhooks, Third-party integrations, Other AI tools
- Mailchimp:Shopify, WooCommerce, Wix
Kajabi features
- Course & Coaching Builder. Create online courses, coaching programs and digital products with built-in scheduling and payments.
- Memberships & Communities. Run private communities and subscription memberships with unlimited groups and access controls.
- Email, Funnels & Landing Pages. Design unlimited landing pages, email campaigns and multi-step sales funnels in one system.
- Integrated Payments. Checkout, subscriptions, upsells and automated tax calculation with no revenue share.
- AI Partner – Cofounder. AI assistant that helps plan launches, drafts content and connects to other AI tools.
- Custom Apps & Mobile Access. Publish a branded mobile app for customers and deliver content on iOS/Android.
- Automation & Webhooks. Advanced automations, conditional filters and webhooks to sync with other tools.
- API & Third-Party Integrations. API access and built-in integrations let you extend Kajabi with external services.
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Kajabi vs Mailchimp FAQ
What is the difference between Kajabi and Mailchimp?+
Mailchimp is an email-only platform; Kajabi adds courses, payments and community features.
Should I use Kajabi or Mailchimp?+
Pick Kajabi if you want unified business platform for experts or integrations with API, Webhooks or Third-party integrations (on Kajabi's list, not Mailchimp's). Pick Mailchimp if you want AI-enhanced email & SMS marketing, email marketing or a free plan to start with.
Is Kajabi or Mailchimp free?+
Kajabi is paid, from $179/month (Basic), with a free trial. Mailchimp has a free plan; paid plans start at $13/month (Essentials).
Which is cheaper, Kajabi or Mailchimp?+
Mailchimp is cheaper to start with: Mailchimp's Essentials plan ($13/month) against Kajabi's Basic plan ($179/month).
Do Kajabi and Mailchimp integrate with the same tools?+
Their integration lists don't overlap: Kajabi lists API, Webhooks, Third-party integrations and Other AI tools; Mailchimp lists Shopify, WooCommerce and Wix.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.