Compare
GrowthBook vs Plausible
Plausible is a privacy-focused web analytics tool; it does not offer feature flagging or A/B testing.
GrowthBookOpen-source feature flags and A/B testing
PlausiblePrivacy-friendly, open-source web analyticsWhich to pick
Pick GrowthBook if you want…
- Warehouse-native feature flags & experiments
- Integrations with JavaScript, React or Vue (on GrowthBook's list, not Plausible's)
Pick Plausible if you want…
- Simple, privacy-friendly web analytics
- Integrations with Data Studio Connector or NPM package (on Plausible's list, not GrowthBook's)
Side by side
- What it is
- GrowthBook:GrowthBook is an open-source, warehouse-native platform for feature flags, A/B testing and product analytics.
- Plausible:Plausible is a lightweight, privacy-first web analytics service that provides simple, real-time insights without cookies.
- Best for
- GrowthBook:Warehouse-native feature flags & experiments
- Plausible:Simple, privacy-friendly web analytics
- Who it’s for
- GrowthBook:Product, engineering and data teams that need experimentation and flag management.
- Plausible:Website owners, marketers and developers who need easy, GDPR-compliant analytics.
- Pricing
- GrowthBook:Freemium
- Plausible:Freemium
- Plans
- GrowthBook:Starter Free · Pro $40 per seat per month
- Plausible:—
- Open source
- GrowthBook:Yes, 8,481 GitHub stars
- Plausible:Yes, 29,274 GitHub stars
- Works with
- GrowthBook:JavaScript, React, Vue, Node.js, Python, Java, Kotlin, Swift
- Plausible:Data Studio Connector, NPM package
GrowthBook features
- Unlimited feature flags. Create and manage unlimited flags with low-latency evaluation.
- Unlimited experiments. Run unlimited A/B tests directly on your data warehouse.
- AI Visual Editor. Design experiments with a visual interface powered by AI.
- Multi-arm & contextual bandits. Optimize experiments using advanced statistical methods.
- Safe rollouts & auto-rollback. Schedule releases with guardrails and automatic rollback on failures.
- 24+ lightweight SDKs. Integrate with JavaScript, Python, React, iOS, Android, Go, Rust and more.
- REST API & webhooks. Full API access and unlimited webhooks for custom workflows.
- Product analytics. Explore metrics, funnels and user journeys directly from your warehouse.
Plausible features
- Automatic scroll depth tracking. Tracks scroll depth from 1-100% on every page without any setup.
- AI traffic analytics. Identifies visits from AI assistants like ChatGPT and measures their conversions.
- SEO performance dashboard. Integrates Search Console data to show queries and organic traffic in the dashboard.
- Real-time dashboard. Updates traffic metrics every 30 seconds without needing a page refresh.
- Codeless goals & revenue tracking. Turns any page, download or link click into a goal and tracks revenue automatically.
- Built-in bot filtering. Excludes bots, referrer spam and data-center traffic out of the box.
GrowthBook vs Plausible FAQ
Is GrowthBook or Plausible free?+
GrowthBook has a free plan (Starter); paid plans start at $40/month per user (Pro). Plausible has a free plan and paid plans.
Is GrowthBook or Plausible open source?+
Yes, both are open source: GrowthBook (growthbook/growthbook on GitHub) and Plausible (plausible/analytics on GitHub, AGPL-3.0 license).
Do GrowthBook and Plausible integrate with the same tools?+
Their integration lists don't overlap: GrowthBook lists JavaScript, React, Vue, Node.js and 6 more; Plausible lists Data Studio Connector and NPM package.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.