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GoHighLevel vs HubSpot CRM
Short answer: Pick GoHighLevel if you want all-in-one agency marketing platform; pick HubSpot CRM if you want free CRM with AI assistants. GoHighLevel starts at $97/month; HubSpot CRM has a free plan, paid from $7/month per user.
GoHighLevelAll-in-one marketing platform for agencies
HubSpot CRMCRM platform for sales, marketing and serviceWhich to pick
Pick GoHighLevel if you want…
- All-in-one agency marketing platform
Pick HubSpot CRM if you want…
- Free CRM with AI assistants
- Inbound marketing CRM
- A free plan to start with
Side by side
- What it is
- GoHighLevel:GoHighLevel is an all-in-one sales and marketing platform agencies can white-label and resell.
- HubSpot CRM:HubSpot CRM is a free, AI-enhanced platform that centralizes contact, deal, and activity data for sales, marketing, and service teams.
- Best for
- GoHighLevel:All-in-one agency marketing platform
- HubSpot CRM:Free CRM with AI assistants
- Who it’s for
- GoHighLevel:Agencies, consultants and service providers that need a unified marketing stack.
- HubSpot CRM:Startups, small businesses, and growing teams needing a unified, no-cost CRM.
- Pricing
- GoHighLevel:Paid
- HubSpot CRM:Freemium
- Starting price
- GoHighLevel:$97/month (Starter)
- HubSpot CRM:$7/month per user (Starter)
- Free plan or trial
- GoHighLevel:Free trial
- HubSpot CRM:Free plan (Free)
- Plans
- GoHighLevel:Starter $97 per month · Founder $497 per month · Unlimited $297 per month
- HubSpot CRM:Free $0 · Starter $7/mo/seat per month
- Works with
- GoHighLevel:Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay
- HubSpot CRM:—
GoHighLevel features
- Funnel & Website Builder. Create funnels, landing pages and full websites with drag-and-drop tools.
- CRM & Pipelines. Manage contacts, leads and sales pipelines in a single CRM.
- Workflow Automation. Automate marketing, sales and client onboarding workflows.
- Multi-Channel Messaging. Send and receive SMS, email, voice calls and social media messages.
- AI Assistants. Conversation, voice, content and funnel AI tools (usage-based).
- White-Label Mobile App. Offer a branded mobile app to clients as part of the platform.
- Payments & Invoicing. Process payments and generate invoices directly within the platform.
- API Access & Add-ons. Extend functionality with API, optional add-ons and custom development.
HubSpot CRM features
- Contact & Deal Management. Create, track, and report on contacts, deals, and tasks in a single view.
- Pipeline Visualization. Visualize sales cycles, assign tasks, and predict revenue with deal pipelines.
- AI-Powered Assistant. Breeze Assistant helps research companies, prep calls, and summarize records.
- Email Tracking & Templates. Get real-time open notifications and reuse AI-enhanced email templates.
- Live Chat & Chatbots. Qualify leads, book meetings, and provide support via AI chatbots and shared inbox.
GoHighLevel vs HubSpot CRM FAQ
What is the difference between GoHighLevel and HubSpot CRM?+
HubSpot CRM: HubSpot focuses on inbound marketing and CRM, while HighLevel adds white-label SaaS and extensive agency reselling features.
Should I use GoHighLevel or HubSpot CRM?+
Pick GoHighLevel if you want all-in-one agency marketing platform. Pick HubSpot CRM if you want free CRM with AI assistants, inbound marketing CRM or a free plan to start with.
Is GoHighLevel or HubSpot CRM free?+
GoHighLevel is paid, from $97/month (Starter), with a free trial. HubSpot CRM has a free plan; paid plans start at $7/month per user (Starter).
Which is cheaper, GoHighLevel or HubSpot CRM?+
GoHighLevel starts at $97/month (Starter) and HubSpot CRM starts at $7/month per user (Starter); the plans are billed differently, so compare what's included.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.