Compare
EspoCRM vs GoHighLevel
Short answer: Pick EspoCRM if you want customizable open-source CRM; pick GoHighLevel if you want all-in-one agency marketing platform. EspoCRM starts at $15/month per user; GoHighLevel starts at $97/month.
Which to pick
Pick EspoCRM if you want…
- Customizable open-source CRM
- Open-source code (espocrm/espocrm on GitHub, AGPL-3.0 license)
- Integrations with REST API, Google Calendar or Outlook (on EspoCRM's list, not GoHighLevel's)
Pick GoHighLevel if you want…
- All-in-one agency marketing platform
- Integrations with PayPal, NMI or Authorize.net (on GoHighLevel's list, not EspoCRM's)
Side by side
- What it is
- EspoCRM:EspoCRM is an open-source CRM platform for managing contacts, sales, support and marketing with customizable workflows and an open API.
- GoHighLevel:GoHighLevel is an all-in-one sales and marketing platform agencies can white-label and resell.
- Best for
- EspoCRM:Customizable open-source CRM
- GoHighLevel:All-in-one agency marketing platform
- Who it’s for
- EspoCRM:Businesses needing a self-hosted or cloud CRM with extensive customization
- GoHighLevel:Agencies, consultants and service providers that need a unified marketing stack.
- Pricing
- EspoCRM:Paid
- GoHighLevel:Paid
- Starting price
- EspoCRM:$15/month per user (Basic)
- GoHighLevel:$97/month (Starter)
- Free plan or trial
- EspoCRM:Free trial
- GoHighLevel:Free trial
- Plans
- EspoCRM:Basic $15.00 per user/month · Enterprise $25.00 per user/month · Ultimate $69.00 per user/month
- GoHighLevel:Starter $97 per month · Founder $497 per month · Unlimited $297 per month
- Open source
- EspoCRM:Yes, 3,450 GitHub stars
- GoHighLevel:—
- Works with
- EspoCRM:REST API, Google Calendar, Outlook, Zoom, Stripe, Mailchimp, Zapier, Make
- GoHighLevel:Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay
EspoCRM features
- Core CRM. Manage accounts, contacts, leads, opportunities and sales pipelines in a unified interface.
- Automation. Create BPMN workflows, trigger-based rules and scheduled actions to automate business processes.
- Project Management. Track projects, tasks, milestones and view Gantt charts within the CRM.
- Email & Marketing. Sync email, send mass campaigns, use templates and manage web-to-lead forms.
- Integrations & API. REST API, Google, Outlook, Zoom, Stripe, Mailchimp and 2000+ other integrations.
- Roles & Permissions. Granular access control, field-level security and LDAP/OpenID authentication.
GoHighLevel features
- Funnel & Website Builder. Create funnels, landing pages and full websites with drag-and-drop tools.
- CRM & Pipelines. Manage contacts, leads and sales pipelines in a single CRM.
- Workflow Automation. Automate marketing, sales and client onboarding workflows.
- Multi-Channel Messaging. Send and receive SMS, email, voice calls and social media messages.
- AI Assistants. Conversation, voice, content and funnel AI tools (usage-based).
- White-Label Mobile App. Offer a branded mobile app to clients as part of the platform.
- Payments & Invoicing. Process payments and generate invoices directly within the platform.
- API Access & Add-ons. Extend functionality with API, optional add-ons and custom development.
EspoCRM vs GoHighLevel FAQ
What is the difference between EspoCRM and GoHighLevel?+
EspoCRM offers core CRM only, whereas HighLevel provides full marketing stack, funnel builder and agency white-labeling.
Should I use EspoCRM or GoHighLevel?+
Pick EspoCRM if you want customizable open-source CRM, open-source code (espocrm/espocrm on GitHub, AGPL-3.0 license) or integrations with REST API, Google Calendar or Outlook (on EspoCRM's list, not GoHighLevel's). Pick GoHighLevel if you want all-in-one agency marketing platform or integrations with PayPal, NMI or Authorize.net (on GoHighLevel's list, not EspoCRM's).
Is EspoCRM or GoHighLevel free?+
No, both are paid and neither has a free plan. EspoCRM is paid, from $15/month per user (Basic), with a free trial. GoHighLevel is paid, from $97/month (Starter), with a free trial.
Which is cheaper, EspoCRM or GoHighLevel?+
EspoCRM starts at $15/month per user (Basic) and GoHighLevel starts at $97/month (Starter); the plans are billed differently, so compare what's included.
Is EspoCRM or GoHighLevel open source?+
EspoCRM is open source (espocrm/espocrm on GitHub, AGPL-3.0 license). DevHunt has no public source repository on record for GoHighLevel.
Do EspoCRM and GoHighLevel integrate with the same tools?+
Partly. Both list Stripe. EspoCRM also lists REST API, Google Calendar, Outlook, Zoom and 3 more; GoHighLevel also lists PayPal, NMI, Authorize.net, Square and 2 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.