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Constant Contact vs Mailchimp
Short answer: Pick Constant Contact if you want all-in-one digital marketing for SMBs; pick Mailchimp if you want AI-enhanced email & SMS marketing. Constant Contact starts at $12/month; Mailchimp has a free plan, paid from $13/month.
Which to pick
Pick Constant Contact if you want…
- All-in-one digital marketing for SMBs
- The lower starting price: $12/month against $13/month
- Integrations with Google, Microsoft or Zapier (on Constant Contact's list, not Mailchimp's)
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- Email marketing with strong templates
- A free plan to start with
- Integrations with WooCommerce or Wix (on Mailchimp's list, not Constant Contact's)
Side by side
- What it is
- Constant Contact:Constant Contact is an email, social, SMS, and marketing automation platform for small businesses.
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Best for
- Constant Contact:All-in-one digital marketing for SMBs
- Mailchimp:AI-enhanced email & SMS marketing
- Who it’s for
- Constant Contact:Small businesses, nonprofits, franchises, and agencies needing unified marketing tools.
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Pricing
- Constant Contact:Paid
- Mailchimp:Freemium
- Starting price
- Constant Contact:$12/month (Lite)
- Mailchimp:$13/month (Essentials)
- Free plan or trial
- Constant Contact:Free trial
- Mailchimp:Free plan (Free) · Free trial
- Plans
- Constant Contact:Lite $12 per month · Standard $35 per month · Premium $80 per month
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Works with
- Constant Contact:Google, Microsoft, Shopify, Zapier, Eventbrite, Facebook, LinkedIn, Canva
- Mailchimp:Shopify, WooCommerce, Wix
Constant Contact features
- Drag-and-drop email editor. Create and send email campaigns with templates and AI copy suggestions.
- Social media publishing. Schedule and auto-post to Facebook, Instagram, LinkedIn, TikTok and more from one dashboard.
- SMS marketing. Send text campaigns (500 messages included in Premium, add-on available for other plans).
- Automation templates. Pre-built automation flows, with unlimited custom automations in Premium.
- Contact segmentation. Create custom segments and dynamic content to target specific audiences.
- Reporting & analytics. Basic open/click stats in Lite, advanced engagement and revenue reporting in higher tiers.
- 300+ integrations. Connect to Google, Microsoft, Shopify, Zapier, Eventbrite and many more services.
- Multi-account management. Centralized control for teams, locations, or franchises with customized permissions.
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Constant Contact vs Mailchimp FAQ
What is the difference between Constant Contact and Mailchimp?+
Mailchimp focuses on email and automation but lacks built-in SMS and multi-account franchise tools.
Should I use Constant Contact or Mailchimp?+
Pick Constant Contact if you want all-in-one digital marketing for SMBs, the lower starting price: $12/month against $13/month or integrations with Google, Microsoft or Zapier (on Constant Contact's list, not Mailchimp's). Pick Mailchimp if you want AI-enhanced email & SMS marketing, email marketing with strong templates or a free plan to start with.
Is Constant Contact or Mailchimp free?+
Constant Contact is paid, from $12/month (Lite), with a free trial. Mailchimp has a free plan; paid plans start at $13/month (Essentials).
Which is cheaper, Constant Contact or Mailchimp?+
Constant Contact is cheaper to start with: Constant Contact's Lite plan ($12/month) against Mailchimp's Essentials plan ($13/month).
Do Constant Contact and Mailchimp integrate with the same tools?+
Partly. Both list Shopify. Constant Contact also lists Google, Microsoft, Zapier, Eventbrite and 3 more; Mailchimp also lists WooCommerce and Wix.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.