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ClickFunnels vs Mailchimp

Mailchimp is primarily email marketing and automation; ClickFunnels combines email with funnel building, checkout and CRM.

Short answer: Pick ClickFunnels if you want all-in-one sales funnel creation; pick Mailchimp if you want AI-enhanced email & SMS marketing. ClickFunnels starts at $97/month; Mailchimp has a free plan, paid from $13/month.

Which to pick

Pick ClickFunnels if you want…

  • All-in-one sales funnel creation

Pick Mailchimp if you want…

  • AI-enhanced email & SMS marketing
  • Email marketing
  • A free plan to start with

Side by side

What it is
ClickFunnels:ClickFunnels is a drag-and-drop platform for building sales funnels, online stores, CRM, email marketing and courses.
Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
Best for
ClickFunnels:All-in-one sales funnel creation
Mailchimp:AI-enhanced email & SMS marketing
Who it’s for
ClickFunnels:Entrepreneurs and marketers who need an all-in-one funnel builder without hiring developers.
Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
Pricing
ClickFunnels:Paid
Mailchimp:Freemium
Starting price
ClickFunnels:$97/month (Launch)
Mailchimp:$13/month (Essentials)
Free plan or trial
ClickFunnels:Free trial
Mailchimp:Free plan (Free) · Free trial
Plans
ClickFunnels:Launch $97/mo per month · Scale $197/mo per month · Optimize $297/mo per month · Dominate $5,997/yr per year
Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
Works with
ClickFunnels:—
Mailchimp:Shopify, WooCommerce, Wix

ClickFunnels features

  • ClickFunnels Editor. Powerful drag-and-drop builder for creating funnels, landing pages and websites.
  • Smart Checkout. High-converting checkout pages with built-in payment processing.
  • A/B Testing. Run split tests on funnels and email campaigns to optimise conversions.
  • AI Tools. Integrated AI for copywriting and funnel building, with up to 10 M words per year on higher plans.
  • CRM & Appointments. Manage contacts, deals, calendars and appointments within the platform.
  • Affiliate Center. Create and manage affiliate programs to drive referrals.

Mailchimp features

  • Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
  • Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
  • Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
  • E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
  • Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
  • A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.

ClickFunnels vs Mailchimp FAQ

What is the difference between ClickFunnels and Mailchimp?+

Mailchimp is primarily email marketing and automation; ClickFunnels combines email with funnel building, checkout and CRM.

Should I use ClickFunnels or Mailchimp?+

Pick ClickFunnels if you want all-in-one sales funnel creation. Pick Mailchimp if you want AI-enhanced email & SMS marketing, email marketing or a free plan to start with.

Is ClickFunnels or Mailchimp free?+

ClickFunnels is paid, from $97/month (Launch), with a free trial. Mailchimp has a free plan; paid plans start at $13/month (Essentials).

Which is cheaper, ClickFunnels or Mailchimp?+

Mailchimp is cheaper to start with: Mailchimp's Essentials plan ($13/month) against ClickFunnels' Launch plan ($97/month).

Based on each tool's website and DevHunt data. Details may change; check the official sites.