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Brevo vs Mailchimp
Short answer: Pick Brevo if you want multichannel marketing & automation platform; pick Mailchimp if you want AI-enhanced email & SMS marketing. Brevo has a free plan, paid from $9/month; Mailchimp has a free plan, paid from $13/month.
Which to pick
Pick Brevo if you want…
- Multichannel marketing & automation platform
- The lower starting price: $9/month against $13/month
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- Email marketing
Side by side
- What it is
- Brevo:Brevo is an all-in-one platform for email, SMS, WhatsApp, chat and marketing automation with AI assistance.
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Best for
- Brevo:Multichannel marketing & automation platform
- Mailchimp:AI-enhanced email & SMS marketing
- Who it’s for
- Brevo:Small businesses, entrepreneurs, and teams needing multichannel marketing and CRM.
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Pricing
- Brevo:Freemium
- Mailchimp:Freemium
- Starting price
- Brevo:$9/month (Starter)
- Mailchimp:$13/month (Essentials)
- Free plan or trial
- Brevo:Free plan (Free) · Free trial
- Mailchimp:Free plan (Free) · Free trial
- Plans
- Brevo:Free $0 · Starter $9 per month · Standard $18 per month · Professional $499 per month
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Works with
- Brevo:—
- Mailchimp:Shopify, WooCommerce, Wix
Brevo features
- Drag-and-drop email editor. Create polished emails quickly with a visual editor and ready-made templates.
- No-code marketing automation. Build unlimited multi-step workflows to engage contacts automatically.
- AI content generator & send-time optimization. Generate subject lines, copy and schedule sends at optimal times using Aura AI.
- Advanced segmentation & contact scoring. Filter contacts by behavior, demographics and AI-suggested segments.
- Transactional messaging & SMS/WhatsApp. Send transactional emails and SMS/WhatsApp messages, with credits sold separately.
- Live chat, chatbot and VoIP phone. Interact with customers in real time via chat, AI-assisted replies and voice calls.
- Landing pages & push notifications. Create standalone campaign pages and send web/mobile push notifications without developers.
- Multi-user access & enterprise controls. Team seats, SSO/SAML, dedicated IP and custom data integrations for larger organizations.
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Brevo vs Mailchimp FAQ
What is the difference between Brevo and Mailchimp?+
Mailchimp: Email-centric with limited SMS/WhatsApp and no built-in AI agents.
Should I use Brevo or Mailchimp?+
Pick Brevo if you want multichannel marketing & automation platform or the lower starting price: $9/month against $13/month. Pick Mailchimp if you want AI-enhanced email & SMS marketing or email marketing.
Is Brevo or Mailchimp free?+
Brevo has a free plan; paid plans start at $9/month (Starter). Mailchimp has a free plan; paid plans start at $13/month (Essentials).
Which is cheaper, Brevo or Mailchimp?+
Brevo is cheaper to start with: Brevo's Starter plan ($9/month) against Mailchimp's Essentials plan ($13/month).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.