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Webflow vs Wix
Short answer: Pick Webflow if you want visual website building with built-in CMS and AI; pick Wix if you want AI-assisted drag-and-drop website building. Webflow has a free plan, paid from $15/month; Wix has a free plan, paid from $17/month.
Which to pick
Pick Webflow if you want…
- Visual website building with built-in CMS and AI
- Design-centric visual website builder
- The lower starting price: $15/month against $17/month
- Integrations with HubSpot, GSAP or React (on Webflow's list, not Wix's)
Pick Wix if you want…
- AI-assisted drag-and-drop website building
- Integrations with Google Analytics, Facebook Pixel or Zapier (on Wix's list, not Webflow's)
Side by side
- What it is
- Webflow:Webflow is a visual website builder and composable CMS with AI-powered design, content, and optimization tools.
- Wix:Wix is an all-in-one website builder with AI tools, hosting, templates and integrated business features.
- Best for
- Webflow:Visual website building with built-in CMS and AI
- Wix:AI-assisted drag-and-drop website building
- Who it’s for
- Webflow:Marketing, design, and product teams that need to build and manage websites without code.
- Wix:Individuals and businesses who want to create and run a website without coding.
- Pricing
- Webflow:Freemium
- Wix:Freemium
- Starting price
- Webflow:$15/month (Basic)
- Wix:$17/month (Light)
- Free plan or trial
- Webflow:Free plan (Starter)
- Wix:Free plan (Free) · Free trial
- Plans
- Webflow:Starter Free · Basic $15 per month (billed yearly) · Premium $25 per month (billed yearly) · Team $2,500 per month (annual contract)
- Wix:Free $0 · Light $17 per month · Core $29 per month · Business $39 per month · Business Elite $159 per month
- Works with
- Webflow:HubSpot, GSAP, React, Headless CMS APIs
- Wix:Google Analytics, Facebook Pixel, Zapier
Webflow features
- Visual canvas editor. Drag-and-drop design on a visual canvas that generates production-ready code.
- Composable CMS. Create, schedule, and publish content with visual content management and headless APIs.
- AI content & code generation. Webflow AI generates copy, CMS items, and code components on demand.
- A/B testing & personalization. Run experiments, personalize experiences, and use AI to test multiple variables.
- Page branching. Create page branches, merge changes, and track activity without affecting live pages.
- Shared libraries. Share components, variables, and assets across multiple sites for brand consistency.
- Webflow Cloud hosting. Deploy full-stack apps with built-in hosting, scaling, and CDN performance.
- Integrations & APIs. Connect to HubSpot, GSAP, React components, and other tools via Webflow Apps and APIs.
Wix features
- AI website builder. Generate site layouts from a prompt and refine them with drag-and-drop.
- 2000+ templates. Choose from thousands of industry-specific designs and customize them.
- Built-in eCommerce & payments. Sell products, subscriptions and accept payments directly on the site.
- Integrated marketing tools. SEO, email, social media and ad management tools are included.
- Multi-cloud hosting & security. 99.99% uptime, enterprise-grade encryption and threat monitoring.
- CRM & automations. Capture leads, manage contacts and automate workflows without code.
Webflow vs Wix FAQ
What is the difference between Webflow and Wix?+
Webflow focuses on visual design and CMS with more developer-handed control, while Wix emphasizes AI-driven site creation and all-in-one business tools.
Should I use Webflow or Wix?+
Pick Webflow if you want visual website building with built-in CMS and AI, design-centric visual website builder or the lower starting price: $15/month against $17/month. Pick Wix if you want AI-assisted drag-and-drop website building or integrations with Google Analytics, Facebook Pixel or Zapier (on Wix's list, not Webflow's).
Is Webflow or Wix free?+
Webflow has a free plan (Starter); paid plans start at $15/month (Basic). Wix has a free plan; paid plans start at $17/month (Light).
Which is cheaper, Webflow or Wix?+
Webflow is cheaper to start with: Webflow's Basic plan ($15/month) against Wix's Light plan ($17/month).
Do Webflow and Wix integrate with the same tools?+
Their integration lists don't overlap: Webflow lists HubSpot, GSAP, React and Headless CMS APIs; Wix lists Google Analytics, Facebook Pixel and Zapier.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.