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Linktree vs Metricool
Short answer: Pick Linktree if you want all-in-one link-in-bio with monetization; pick Metricool if you want unified social media planning and reporting. Linktree has a free plan; Metricool has a free plan, paid from $20/month.
Which to pick
Pick Linktree if you want…
- All-in-one link-in-bio with monetization
- Link-in-bio management
- Integrations with Instagram, TikTok or YouTube (on Linktree's list, not Metricool's)
Pick Metricool if you want…
- Unified social media planning and reporting
- Integrations with Google Drive, Canva or Adobe Express (on Metricool's list, not Linktree's)
Side by side
- What it is
- Linktree:Linktree provides a single customizable link page for creators to share, sell, and engage with their audience.
- Metricool:Metricool is an all-in-one platform for planning, publishing, analyzing and reporting social media and ad content.
- Best for
- Linktree:All-in-one link-in-bio with monetization
- Metricool:Unified social media planning and reporting
- Who it’s for
- Linktree:Creators, influencers, and small businesses who need a simple link-in-bio solution.
- Metricool:Social media managers, marketers and small teams who need unified scheduling and analytics.
- Pricing
- Linktree:Freemium
- Metricool:Freemium
- Starting price
- Linktree:—
- Metricool:$20/month (Starter)
- Free plan or trial
- Linktree:Free plan (Free) · Free trial
- Metricool:Free plan (Free)
- Plans
- Linktree:Free $0/mo · Starter $6/mo per month (or $8 monthly, bill · Pro $12/mo per month (or $15 monthly, bil · Premium $30/mo per month (or $35 monthly, bil
- Metricool:Free $0/month · Starter $20/month per month · Advanced $53/month per month
- Works with
- Linktree:Instagram, TikTok, YouTube, Facebook, Shopify, SendOwl, Cameo, Gleam
- Metricool:Google Drive, Canva, Adobe Express, Zapier, Make.com, WordPress, Shopify, Wix
Linktree features
- Unlimited Links. Add any number of links, buttons, and sections without limits.
- Monetization Tools. Sell products, digital goods, courses, and affiliate links directly from your Linktree.
- Analytics & Insights. Track clicks, revenue, audience location and device data across all links.
- QR Code & Offline Traffic. Generate a QR code to drive offline audiences to your Linktree.
- Custom Design & Branding. Remove Linktree branding, use custom themes, fonts, and background media.
- Social Scheduling. Schedule posts to multiple platforms from the Linktree dashboard.
- Email & Phone Collection. Capture visitor emails and phone numbers for list building.
- Link Rules & Routing. Set conditional routing, age verification, and password protection for links.
Metricool features
- Drag-and-drop calendar. Visually schedule posts across all networks and preview how they’ll appear.
- AI social media assistant. Generates content ideas and provides AI-powered assistance.
- Automated reporting. Creates PDF/PPT reports with AI analysis and campaign dashboards.
- Inbox unified messaging. Collects comments and messages from multiple platforms in one view.
- Flows automation. Turns interactions into DMs, directs users to catalogs or sign-up pages.
- Smartlinks link-in-bio. Creates unlimited bio links with real-time click tracking.
Linktree vs Metricool FAQ
What is the difference between Linktree and Metricool?+
Linktree only offers link-in-bio pages, whereas Metricool combines link-in-bio with full social media planning and analytics.
Should I use Linktree or Metricool?+
Pick Linktree if you want all-in-one link-in-bio with monetization, link-in-bio management or integrations with Instagram, TikTok or YouTube (on Linktree's list, not Metricool's). Pick Metricool if you want unified social media planning and reporting or integrations with Google Drive, Canva or Adobe Express (on Metricool's list, not Linktree's).
Is Linktree or Metricool free?+
Linktree has a free plan and paid plans. Metricool has a free plan; paid plans start at $20/month (Starter).
Do Linktree and Metricool integrate with the same tools?+
Partly. Both list Shopify. Linktree also lists Instagram, TikTok, YouTube, Facebook and 6 more; Metricool also lists Google Drive, Canva, Adobe Express, Zapier and 4 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.