Compare
Kit vs MailerLite
Short answer: Pick Kit if you want creator-focused email marketing; pick MailerLite if you want all-in-one email marketing for small teams. Kit has a free plan, paid from $33/month; MailerLite has a free plan, paid from $12/month.
Which to pick
Pick Kit if you want…
- Creator-focused email marketing
- Integrations with Kit App Store, SMS marketing or RSS campaigns (on Kit's list, not MailerLite's)
Pick MailerLite if you want…
- All-in-one email marketing for small teams
- The lower starting price: $12/month against $33/month
- Integrations with ChatGPT, Claude or Shopify (on MailerLite's list, not Kit's)
Side by side
- What it is
- Kit:Kit is an email marketing and newsletter platform for creators to grow audiences, automate campaigns, and sell digital products.
- MailerLite:MailerLite is an email marketing platform offering campaigns, automations, landing pages, and digital product sales for small teams.
- Best for
- Kit:Creator-focused email marketing
- MailerLite:All-in-one email marketing for small teams
- Who it’s for
- Kit:Creators such as authors, podcasters, YouTubers, coaches, and bloggers
- MailerLite:Small businesses and teams needing simple email marketing and automation
- Pricing
- Kit:Freemium
- MailerLite:Freemium
- Starting price
- Kit:$33/month (Creator)
- MailerLite:$12/month (Comfort)
- Free plan or trial
- Kit:Free plan (Free) · Free trial
- MailerLite:Free plan (Free) · Free trial
- Plans
- Kit:Free $0/mo · Creator $33/mo per month
- MailerLite:Free $0 · Comfort $12 per month · Power $25 per month
- Works with
- Kit:Kit App Store, SMS marketing, RSS campaigns, Facebook custom audiences
- MailerLite:ChatGPT, Claude, Shopify, WooCommerce, Stripe, Mailchimp, Zapier, WordPress
Kit features
- Visual Automations. Build visual email automation journeys that trigger based on subscriber actions or interests.
- Subscriber Signals. Access demographics, social followings and income data for deeper audience insights.
- Kit App Store. Connect third-party tools and services directly within Kit.
- Growth Concierge. Get quarterly strategy reviews and direct access to an in-house email strategist and deliverability specialist.
- Landing Pages & Forms. Create unlimited, customizable landing pages and opt-in forms to capture leads.
- Commerce. Sell digital products and subscriptions directly through email campaigns.
MailerLite features
- Drag-and-drop email editor. Create engaging newsletters quickly with an intuitive visual editor.
- Marketing automations. Set up timed, targeted email sequences without coding.
- Landing pages & websites. Build and publish landing pages, websites, and pop-ups with ready templates.
- Digital product sales. Sell ebooks, downloads, and subscriptions directly from campaigns.
- Integrations & API. Connect to 100+ apps like Shopify, Stripe, Zapier, and use the MailerLite API.
- AI writing assistant. Generate email copy and subject lines using built-in AI tools.
Kit vs MailerLite FAQ
What is the difference between Kit and MailerLite?+
MailerLite: Targets small teams with simple UI, fewer advanced automation and creator network features.
Should I use Kit or MailerLite?+
Pick Kit if you want creator-focused email marketing or integrations with Kit App Store, SMS marketing or RSS campaigns (on Kit's list, not MailerLite's). Pick MailerLite if you want all-in-one email marketing for small teams, the lower starting price: $12/month against $33/month or integrations with ChatGPT, Claude or Shopify (on MailerLite's list, not Kit's).
Is Kit or MailerLite free?+
Kit has a free plan; paid plans start at $33/month (Creator). MailerLite has a free plan; paid plans start at $12/month (Comfort).
Which is cheaper, Kit or MailerLite?+
MailerLite is cheaper to start with: MailerLite's Comfort plan ($12/month) against Kit's Creator plan ($33/month).
Do Kit and MailerLite integrate with the same tools?+
Their integration lists don't overlap: Kit lists Kit App Store, SMS marketing, RSS campaigns and Facebook custom audiences; MailerLite lists ChatGPT, Claude, Shopify, WooCommerce and 5 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.