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Kajabi vs Thinkific
Short answer: Pick Kajabi if you want unified business platform for experts; pick Thinkific if you want online courses with built-in community and commerce. Kajabi starts at $179/month; Thinkific starts at $109/month.
Which to pick
Pick Kajabi if you want…
- Unified business platform for experts
- All-in-one course and membership platform
- Integrations with API, Webhooks or Third-party integrations (on Kajabi's list, not Thinkific's)
Pick Thinkific if you want…
- Online courses with built-in community and commerce
- The lower starting price: $109/month against $179/month
- Integrations with Zoom, HubSpot or Salesforce (on Thinkific's list, not Kajabi's)
Side by side
- What it is
- Kajabi:Kajabi is an all-in-one platform that lets experts create, market, sell and deliver courses, coaching, memberships, communities and more.
- Thinkific:Thinkific is an all-in-one platform for creating, selling, and managing online courses, communities, and commerce.
- Best for
- Kajabi:Unified business platform for experts
- Thinkific:Online courses with built-in community and commerce
- Who it’s for
- Kajabi:Coaches, educators, creators and service professionals building a knowledge-based business
- Thinkific:Creators, educators, and businesses that want to launch and monetize learning experiences.
- Pricing
- Kajabi:Paid
- Thinkific:Paid
- Starting price
- Kajabi:$179/month (Basic)
- Thinkific:$109/month (Start)
- Free plan or trial
- Kajabi:Free trial
- Thinkific:Free trial
- Plans
- Kajabi:Basic $179 per month · Growth $249 per month · Pro $499 per month
- Thinkific:Start $109/mo per month · Grow $219/mo per month · Expand $499/mo per month
- Works with
- Kajabi:API, Webhooks, Third-party integrations, Other AI tools
- Thinkific:Zoom, HubSpot, Salesforce, Google Analytics, Meta Pixel, SCORM, Single Sign-On (SSO)
Kajabi features
- Course & Coaching Builder. Create online courses, coaching programs and digital products with built-in scheduling and payments.
- Memberships & Communities. Run private communities and subscription memberships with unlimited groups and access controls.
- Email, Funnels & Landing Pages. Design unlimited landing pages, email campaigns and multi-step sales funnels in one system.
- Integrated Payments. Checkout, subscriptions, upsells and automated tax calculation with no revenue share.
- AI Partner – Cofounder. AI assistant that helps plan launches, drafts content and connects to other AI tools.
- Custom Apps & Mobile Access. Publish a branded mobile app for customers and deliver content on iOS/Android.
- Automation & Webhooks. Advanced automations, conditional filters and webhooks to sync with other tools.
- API & Third-Party Integrations. API access and built-in integrations let you extend Kajabi with external services.
Thinkific features
- Drag-and-drop course builder. Visually create courses with lessons, multimedia, quizzes and assignments.
- Integrated community hub. Learner Hub offers discussions, live events, and private or public spaces tied to courses.
- Full commerce tools. Hosted checkout, subscriptions, coupons, bundles, multi-currency and tax handling.
- AI-assisted content. AI-powered course generation and a built-in teaching assistant.
- Live Zoom sessions. Add unlimited Zoom coaching or cohort sessions with attendance tracking.
- White-label branding. Remove Thinkific branding, use custom domains, email white-labeling and SSL.
- Analytics & reporting. Revenue, MRR, churn, engagement reports and custom dashboards on higher plans.
- API & webhooks. Connect external tools or build custom integrations via standard API access.
Kajabi vs Thinkific FAQ
What is the difference between Kajabi and Thinkific?+
Kajabi also offers courses, memberships and marketing tools but focuses more on funnel building and less on built-in community spaces.
Should I use Kajabi or Thinkific?+
Pick Kajabi if you want unified business platform for experts, all-in-one course and membership platform or integrations with API, Webhooks or Third-party integrations (on Kajabi's list, not Thinkific's). Pick Thinkific if you want online courses with built-in community and commerce, the lower starting price: $109/month against $179/month or integrations with Zoom, HubSpot or Salesforce (on Thinkific's list, not Kajabi's).
Is Kajabi or Thinkific free?+
No, both are paid and neither has a free plan. Kajabi is paid, from $179/month (Basic), with a free trial. Thinkific is paid, from $109/month (Start), with a free trial.
Which is cheaper, Kajabi or Thinkific?+
Thinkific is cheaper to start with: Thinkific's Start plan ($109/month) against Kajabi's Basic plan ($179/month).
Do Kajabi and Thinkific integrate with the same tools?+
Their integration lists don't overlap: Kajabi lists API, Webhooks, Third-party integrations and Other AI tools; Thinkific lists Zoom, HubSpot, Salesforce, Google Analytics and 3 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.