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Hootsuite vs Sprout Social
Short answer: Pick Hootsuite if you want all-in-one social workflow platform; pick Sprout Social if you want all-in-one social media management. Hootsuite starts at $99/month per user; Sprout Social starts at $99/month per user.
Which to pick
Pick Hootsuite if you want…
- All-in-one social workflow platform
- Social media scheduling & analytics
- Integrations with ChatGPT, Claude or Copilot (on Hootsuite's list, not Sprout Social's)
Pick Sprout Social if you want…
- All-in-one social media management
- Integrations with Slack (on Sprout Social's list, not Hootsuite's)
Side by side
- What it is
- Hootsuite:Hootsuite is a social media management platform that consolidates scheduling, content creation, analytics, and listening.
- Sprout Social:Sprout Social is a social media management platform for publishing, engagement, analytics and influencer marketing.
- Best for
- Hootsuite:All-in-one social workflow platform
- Sprout Social:All-in-one social media management
- Who it’s for
- Hootsuite:Marketers and teams managing multiple social accounts.
- Sprout Social:Marketing teams and social media managers of small to enterprise brands.
- Pricing
- Hootsuite:Paid
- Sprout Social:Paid
- Starting price
- Hootsuite:$99/month per user (Standard)
- Sprout Social:$99/month per user (Essentials (monthly))
- Free plan or trial
- Hootsuite:Free trial
- Sprout Social:Free trial
- Plans
- Hootsuite:Standard $99 per user/month · Professional $199 per user/month · Advanced $399 per user/month
- Sprout Social:Standard $199 per seat/month annual · Professional $299 per seat/month annual · Advanced $399 per seat/month annual · Essentials $79 per seat/month annual · Essentials (monthly) $99 per seat/month monthly
- Works with
- Hootsuite:ChatGPT, Claude, Copilot, Gemini, Salesforce
- Sprout Social:Slack
Hootsuite features
- Unified Calendar. Plan, schedule and publish posts across all networks from one calendar.
- AI-Powered Content. Generate posts and images with AI and get AI drafting suggestions.
- Unified Inbox. Respond to messages and comments from a single inbox with saved replies and routing.
- Social Listening. Track trends, conversations, competitors and sentiment across platforms.
- Analytics & Reporting. Measure performance, benchmark competitors and create custom reports.
- Team Collaboration. Approve content, assign messages and track team productivity.
- Enterprise Governance. SSO, custom compliance, advanced listening and expert support for large orgs.
- Integrations Library. Connect over 100 third-party tools, including AI assistants like ChatGPT and Claude.
Sprout Social features
- Content planning & scheduling. Plan, schedule and publish posts across multiple social profiles from a unified calendar.
- AI-powered engagement. Leverage AI agents like Trellis to draft replies, suggest posts and handle customer messages at scale.
- Analytics & reporting. Access performance dashboards, sentiment analysis and custom reports to measure ROI.
- Influencer marketing tools. Find brand-safe creators, run end-to-end campaigns and track conversions with UTM and pixel support.
- Smart inbox & collaboration. Consolidated inbox with keyword monitoring, tagging and team workflow features.
- Integrations & API. Connect to leading platforms and use the Sprout API for custom integrations and helpdesk tools.
Hootsuite vs Sprout Social FAQ
What is the difference between Hootsuite and Sprout Social?+
Hootsuite: Similar feature set but focuses on scheduling and analytics without built-in AI assistance.
Should I use Hootsuite or Sprout Social?+
Pick Hootsuite if you want all-in-one social workflow platform, Social media scheduling & analytics or integrations with ChatGPT, Claude or Copilot (on Hootsuite's list, not Sprout Social's). Pick Sprout Social if you want all-in-one social media management or integrations with Slack (on Sprout Social's list, not Hootsuite's).
Is Hootsuite or Sprout Social free?+
No, both are paid and neither has a free plan. Hootsuite is paid, from $99/month per user (Standard), with a free trial. Sprout Social is paid, from $99/month per user (Essentials (monthly)), with a free trial.
Which is cheaper, Hootsuite or Sprout Social?+
They start at the same price: Hootsuite's Standard plan ($99/month per user) and Sprout Social's Essentials (monthly) plan ($99/month per user) cost the same.
Do Hootsuite and Sprout Social integrate with the same tools?+
Their integration lists don't overlap: Hootsuite lists ChatGPT, Claude, Copilot, Gemini and 1 more; Sprout Social lists Slack.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.