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Hootsuite vs Metricool
Short answer: Pick Hootsuite if you want all-in-one social workflow platform; pick Metricool if you want unified social media planning and reporting. Hootsuite starts at $99/month per user; Metricool has a free plan, paid from $20/month.
Which to pick
Pick Hootsuite if you want…
- All-in-one social workflow platform
- Comprehensive social media scheduling
- Integrations with ChatGPT, Claude or Copilot (on Hootsuite's list, not Metricool's)
Pick Metricool if you want…
- Unified social media planning and reporting
- A free plan to start with
- Integrations with Google Drive, Canva or Adobe Express (on Metricool's list, not Hootsuite's)
Side by side
- What it is
- Hootsuite:Hootsuite is a social media management platform that consolidates scheduling, content creation, analytics, and listening.
- Metricool:Metricool is an all-in-one platform for planning, publishing, analyzing and reporting social media and ad content.
- Best for
- Hootsuite:All-in-one social workflow platform
- Metricool:Unified social media planning and reporting
- Who it’s for
- Hootsuite:Marketers and teams managing multiple social accounts.
- Metricool:Social media managers, marketers and small teams who need unified scheduling and analytics.
- Pricing
- Hootsuite:Paid
- Metricool:Freemium
- Starting price
- Hootsuite:$99/month per user (Standard)
- Metricool:$20/month (Starter)
- Free plan or trial
- Hootsuite:Free trial
- Metricool:Free plan (Free)
- Plans
- Hootsuite:Standard $99 per user/month · Professional $199 per user/month · Advanced $399 per user/month
- Metricool:Free $0/month · Starter $20/month per month · Advanced $53/month per month
- Works with
- Hootsuite:ChatGPT, Claude, Copilot, Gemini, Salesforce
- Metricool:Google Drive, Canva, Adobe Express, Zapier, Make.com, WordPress, Shopify, Wix
Hootsuite features
- Unified Calendar. Plan, schedule and publish posts across all networks from one calendar.
- AI-Powered Content. Generate posts and images with AI and get AI drafting suggestions.
- Unified Inbox. Respond to messages and comments from a single inbox with saved replies and routing.
- Social Listening. Track trends, conversations, competitors and sentiment across platforms.
- Analytics & Reporting. Measure performance, benchmark competitors and create custom reports.
- Team Collaboration. Approve content, assign messages and track team productivity.
- Enterprise Governance. SSO, custom compliance, advanced listening and expert support for large orgs.
- Integrations Library. Connect over 100 third-party tools, including AI assistants like ChatGPT and Claude.
Metricool features
- Drag-and-drop calendar. Visually schedule posts across all networks and preview how they’ll appear.
- AI social media assistant. Generates content ideas and provides AI-powered assistance.
- Automated reporting. Creates PDF/PPT reports with AI analysis and campaign dashboards.
- Inbox unified messaging. Collects comments and messages from multiple platforms in one view.
- Flows automation. Turns interactions into DMs, directs users to catalogs or sign-up pages.
- Smartlinks link-in-bio. Creates unlimited bio links with real-time click tracking.
Hootsuite vs Metricool FAQ
What is the difference between Hootsuite and Metricool?+
Hootsuite is a dedicated social media scheduler with broader team collaboration but lacks built-in AI assistant and unified analytics dashboards.
Should I use Hootsuite or Metricool?+
Pick Hootsuite if you want all-in-one social workflow platform, comprehensive social media scheduling or integrations with ChatGPT, Claude or Copilot (on Hootsuite's list, not Metricool's). Pick Metricool if you want unified social media planning and reporting, a free plan to start with or integrations with Google Drive, Canva or Adobe Express (on Metricool's list, not Hootsuite's).
Is Hootsuite or Metricool free?+
Hootsuite is paid, from $99/month per user (Standard), with a free trial. Metricool has a free plan; paid plans start at $20/month (Starter).
Which is cheaper, Hootsuite or Metricool?+
Hootsuite starts at $99/month per user (Standard) and Metricool starts at $20/month (Starter); the plans are billed differently, so compare what's included.
Do Hootsuite and Metricool integrate with the same tools?+
Their integration lists don't overlap: Hootsuite lists ChatGPT, Claude, Copilot, Gemini and 1 more; Metricool lists Google Drive, Canva, Adobe Express, Zapier and 5 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.