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GoHighLevel vs Kajabi
Short answer: Pick GoHighLevel if you want all-in-one agency marketing platform; pick Kajabi if you want unified business platform for experts. GoHighLevel starts at $97/month; Kajabi starts at $179/month.
Which to pick
Pick GoHighLevel if you want…
- All-in-one agency marketing platform
- The lower starting price: $97/month against $179/month
- Integrations with Stripe, PayPal or NMI (on GoHighLevel's list, not Kajabi's)
Pick Kajabi if you want…
- Unified business platform for experts
- Integrations with API, Webhooks or Third-party integrations (on Kajabi's list, not GoHighLevel's)
Side by side
- What it is
- GoHighLevel:GoHighLevel is an all-in-one sales and marketing platform agencies can white-label and resell.
- Kajabi:Kajabi is an all-in-one platform that lets experts create, market, sell and deliver courses, coaching, memberships, communities and more.
- Best for
- GoHighLevel:All-in-one agency marketing platform
- Kajabi:Unified business platform for experts
- Who it’s for
- GoHighLevel:Agencies, consultants and service providers that need a unified marketing stack.
- Kajabi:Coaches, educators, creators and service professionals building a knowledge-based business
- Pricing
- GoHighLevel:Paid
- Kajabi:Paid
- Starting price
- GoHighLevel:$97/month (Starter)
- Kajabi:$179/month (Basic)
- Free plan or trial
- GoHighLevel:Free trial
- Kajabi:Free trial
- Plans
- GoHighLevel:Starter $97 per month · Founder $497 per month · Unlimited $297 per month
- Kajabi:Basic $179 per month · Growth $249 per month · Pro $499 per month
- Works with
- GoHighLevel:Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay
- Kajabi:API, Webhooks, Third-party integrations, Other AI tools
GoHighLevel features
- Funnel & Website Builder. Create funnels, landing pages and full websites with drag-and-drop tools.
- CRM & Pipelines. Manage contacts, leads and sales pipelines in a single CRM.
- Workflow Automation. Automate marketing, sales and client onboarding workflows.
- Multi-Channel Messaging. Send and receive SMS, email, voice calls and social media messages.
- AI Assistants. Conversation, voice, content and funnel AI tools (usage-based).
- White-Label Mobile App. Offer a branded mobile app to clients as part of the platform.
- Payments & Invoicing. Process payments and generate invoices directly within the platform.
- API Access & Add-ons. Extend functionality with API, optional add-ons and custom development.
Kajabi features
- Course & Coaching Builder. Create online courses, coaching programs and digital products with built-in scheduling and payments.
- Memberships & Communities. Run private communities and subscription memberships with unlimited groups and access controls.
- Email, Funnels & Landing Pages. Design unlimited landing pages, email campaigns and multi-step sales funnels in one system.
- Integrated Payments. Checkout, subscriptions, upsells and automated tax calculation with no revenue share.
- AI Partner – Cofounder. AI assistant that helps plan launches, drafts content and connects to other AI tools.
- Custom Apps & Mobile Access. Publish a branded mobile app for customers and deliver content on iOS/Android.
- Automation & Webhooks. Advanced automations, conditional filters and webhooks to sync with other tools.
- API & Third-Party Integrations. API access and built-in integrations let you extend Kajabi with external services.
GoHighLevel vs Kajabi FAQ
What is the difference between GoHighLevel and Kajabi?+
GoHighLevel focuses on agencies with CRM and funnel tools, while Kajabi targets individual experts with built-in courses and memberships.
Should I use GoHighLevel or Kajabi?+
Pick GoHighLevel if you want all-in-one agency marketing platform, the lower starting price: $97/month against $179/month or integrations with Stripe, PayPal or NMI (on GoHighLevel's list, not Kajabi's). Pick Kajabi if you want unified business platform for experts or integrations with API, Webhooks or Third-party integrations (on Kajabi's list, not GoHighLevel's).
Is GoHighLevel or Kajabi free?+
No, both are paid and neither has a free plan. GoHighLevel is paid, from $97/month (Starter), with a free trial. Kajabi is paid, from $179/month (Basic), with a free trial.
Which is cheaper, GoHighLevel or Kajabi?+
GoHighLevel is cheaper to start with: GoHighLevel's Starter plan ($97/month) against Kajabi's Basic plan ($179/month).
Do GoHighLevel and Kajabi integrate with the same tools?+
Their integration lists don't overlap: GoHighLevel lists Stripe, PayPal, NMI, Authorize.net and 3 more; Kajabi lists API, Webhooks, Third-party integrations and Other AI tools.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.