Compare
Ghost vs Sanity
Sanity is a headless CMS focused on structured content, not a full publishing and newsletter platform.
GhostOpen-source publishing and newsletter platform
SanityContent platform with a customizable headless CMSWhich to pick
Pick Ghost if you want…
- Integrated publishing, newsletters and subscriptions
- Open-source code (TryGhost/Ghost on GitHub, MIT license)
- Integrations with Zapier, n8n or Slack (on Ghost's list, not Sanity's)
Pick Sanity if you want…
- Structured content with AI automation
- Headless content management
- Integrations with React.js, Next.js or GraphQL (on Sanity's list, not Ghost's)
Side by side
- What it is
- Ghost:Ghost is an open-source publishing platform with built-in newsletters and paid subscriptions for creators and businesses.
- Sanity:Sanity is a headless CMS platform that provides a structured content lake, customizable studio, and AI-driven automation for web, mobile and agentic applications.
- Best for
- Ghost:Integrated publishing, newsletters and subscriptions
- Sanity:Structured content with AI automation
- Who it’s for
- Ghost:Publishers, newsletter writers, and businesses that want to monetize content.
- Sanity:Developers and teams building web, mobile and AI-driven content applications
- Pricing
- Ghost:Freemium
- Sanity:Freemium
- Plans
- Ghost:Starter $24 per month (billed yearly) · Publisher $29 per month (billed yearly) · Business $199 per month (billed yearly)
- Sanity:Free $0 · Growth $15 per seat / month per month
- Open source
- Ghost:Yes, 55,494 GitHub stars
- Sanity:—
- Works with
- Ghost:Zapier, n8n, Slack, Content API, Webhooks, Payment gateways
- Sanity:React.js, Next.js, GraphQL, GROQ
Ghost features
- Custom website & themes. Design and brand your site with built-in settings, a theme marketplace, or fully custom themes.
- Rich media editor. Create posts with galleries, videos, audio, product cards, accordions and more.
- Native email newsletters. Send unlimited newsletters, segment audiences and use custom templates directly from Ghost.
- Membership & payments. Offer free sign-ups, paid subscriptions, tips, discounts and tiered pricing without transaction fees.
- Analytics & insights. Track subscriber engagement, email performance and content popularity with native analytics.
- Integrations & API. Connect to 8,000+ services, Zapier, n8n, Slack, custom APIs and webhooks.
Sanity features
- Structured Content Lake. Store any JSON document with schemas defined as code, supporting unlimited content types and locales.
- Customizable Studio. Fully configurable React-based editing environment that can be modeled to match any workflow.
- Content Agent. AI-powered agent that can create, edit, translate and audit content at scale.
- Agent Actions & Automation. Event-driven functions and IF-THEN workflows that run on any dataset mutation.
- Real-time Collaboration. Multiplayer editing, comments, tasks and live previews for editorial teams.
- Modern APIs & Queries. GraphQL and GROQ support, real-time data access and SDKs for Next.js, React and other frameworks.
Ghost vs Sanity FAQ
Is Ghost or Sanity free?+
Ghost has a free plan; paid plans start at $24/month (Starter). Sanity has a free plan; paid plans start at $15/month per user (Growth).
Which is cheaper, Ghost or Sanity?+
Ghost starts at $24/month (Starter) and Sanity starts at $15/month per user (Growth); the plans are billed differently, so compare what's included.
Is Ghost or Sanity open source?+
Ghost is open source (TryGhost/Ghost on GitHub, MIT license). DevHunt has no public source repository on record for Sanity.
Do Ghost and Sanity integrate with the same tools?+
Their integration lists don't overlap: Ghost lists Zapier, n8n, Slack, Content API and 2 more; Sanity lists React.js, Next.js, GraphQL and GROQ.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.