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DigestSEO vs Umami
Short answer: Pick DigestSEO if you want open-source AI search visibility tracking; pick Umami if you want privacy-preserving web analytics. DigestSEO is free and open source; Umami has a free plan, paid from $20/month.
DigestSEOTrack AI visibility in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
UmamiSimple, privacy-focused, open-source web analyticsWhich to pick
Pick DigestSEO if you want…
- Open-source AI search visibility tracking
- A free, open-source tool
Pick Umami if you want…
- Privacy-preserving web analytics
- Lightweight web analytics
Side by side
- What it is
- DigestSEO:DigestSEO provides free technical SEO audits and open-source AI visibility tracking across major AI assistants.
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- Best for
- DigestSEO:Open-source AI search visibility tracking
- Umami:Privacy-preserving web analytics
- Who it’s for
- DigestSEO:Indie SaaS founders and SEO teams needing AI search visibility
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- Pricing
- DigestSEO:Open source
- Umami:Freemium
- Starting price
- DigestSEO:Free
- Umami:$20/month (Pro)
- Free plan or trial
- DigestSEO:Free to use
- Umami:Free plan (Hobby) · Free trial
- Plans
- DigestSEO:—
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- Open source
- DigestSEO:Yes
- Umami:Yes, 39,109 GitHub stars
- Works with
- DigestSEO:ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, npm
- Umami:—
DigestSEO features
- Free technical SEO audit. Run a no-account audit of PageSpeed, HTML, metadata and other technical signals for any public URL.
- AI visibility tracking. Measure brand mentions and citations in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
- Open-source MCP server. Self-host the MIT-licensed MCP server on Cloudflare Workers in about 5 minutes.
- Workspace & project saving. Create a free account to save audits, schedule recurring checks and compare crawl history.
- Managed hosted option. Join a waitlist for a fully hosted multi-brand AI visibility service with scheduled refreshes.
- Developer tools & APIs. Query visibility data via MCP client, npm package, Docker or Cloudflare Workers integrations.
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
DigestSEO vs Umami FAQ
What is the difference between DigestSEO and Umami?+
Umami provides simple open-source web analytics without SEO or AI visibility features.
Should I use DigestSEO or Umami?+
Pick DigestSEO if you want open-source AI search visibility tracking or a free, open-source tool. Pick Umami if you want privacy-preserving web analytics or lightweight web analytics.
Is DigestSEO or Umami free?+
DigestSEO is free and open source. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).
Which is cheaper, DigestSEO or Umami?+
DigestSEO is free, so it costs less. Umami starts at $20/month (Pro).
Is DigestSEO or Umami open source?+
Yes, both are open source: DigestSEO and Umami (umami-software/umami on GitHub, MIT license).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.