Compare

Contentful vs Strapi

Open-source and self-hosted, lacking native AI and enterprise SaaS features

Which to pick

Pick Contentful if you want…

  • Composable content management with AI personalization
  • Enterprise SaaS CMS
  • A free plan to start with
  • Integrations with GraphQL API, Content Delivery API or Content Management API (on Contentful's list, not Strapi's)

Pick Strapi if you want…

  • Customizable open-source headless CMS
  • Open-source code (strapi/strapi on GitHub)
  • Integrations with Node.js, JavaScript or TypeScript (on Strapi's list, not Contentful's)

Contentful is a proprietary SaaS platform with extensive UI tooling; Strapi provides open-source code you can run anywhere.

Side by side

What it is
Contentful:Contentful is a headless CMS that lets teams create, manage, and personalize modular content across channels.
Strapi:Strapi is an open-source, Node.js-based headless CMS that lets you model content and instantly expose REST or GraphQL APIs.
Best for
Contentful:Composable content management with AI personalization
Strapi:Customizable open-source headless CMS
Who it’s for
Contentful:Marketing, product, and engineering teams building digital experiences.
Strapi:Developers and teams building content-driven web or mobile apps who need full control over code and hosting.
Pricing
Contentful:Freemium
Strapi:Paid
Plans
Contentful:Free $0 · Lite $300 per month
Strapi:Starter $35 per project / month · Pro $90 per project / month · Business $450 per project / month
Open source
Contentful:—
Strapi:Yes, 73,268 GitHub stars
Works with
Contentful:GraphQL API, Content Delivery API, Content Management API, CLI tool, Webhooks, AWS webhook integrations
Strapi:Node.js, JavaScript, TypeScript, Next.js, Vercel, REST, GraphQL

Contentful features

  • Modular content architecture. Create reusable content components that update everywhere instantly.
  • AI-powered content creation. Generate, translate, and personalize content using native AI templates.
  • No-code personalization. Marketers can set up real-time audience targeting without developer help.
  • Multi-channel delivery. Publish consistent experiences to websites, apps, email, kiosks, and more.
  • Granular analytics. Measure performance at the component level to optimize impact.
  • Developer APIs. Access GraphQL, REST, and CLI tools for custom integrations.
  • Spaces & multi-brand support. Manage separate projects, brands, and regions with scalable Spaces.
  • Enterprise governance. Roles, SSO, ISO 27001, and SLA-backed uptime for large teams.

Strapi features

  • Content Type Builder. Design content models, components and dynamic zones with a no-code UI that generates typed APIs.
  • Full-stack Customization. Write custom controllers, services, middleware and admin panel extensions using JavaScript/TypeScript.
  • Deploy Anywhere. Self-host on any infrastructure or use Strapi Cloud with managed Postgres, CDN and email.
  • Enterprise Governance. SOC 2, GDPR compliance, audit logs, review workflows, SSO and SLA support.
  • Marketplace Plugins. Add reviewed plugins and integrations or create your own to extend functionality.
  • Scalable Architecture. Supports unlimited database entries, multi-environment deployments and edge caching.

Contentful vs Strapi FAQ

Is Contentful or Strapi free?+

Contentful has a free plan; paid plans start at $300/month (Lite). Strapi is paid.

Is Contentful or Strapi open source?+

Strapi is open source (strapi/strapi on GitHub). DevHunt has no public source repository on record for Contentful.

Do Contentful and Strapi integrate with the same tools?+

Their integration lists don't overlap: Contentful lists GraphQL API, Content Delivery API, Content Management API, CLI tool and 2 more; Strapi lists Node.js, JavaScript, TypeScript, Next.js and 3 more.

On DevHunt

Based on each tool's website and DevHunt data. Details may change; check the official sites.