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Contentful vs Sanity

Customizable schema with real-time collaboration, but no built-in AI actions

Short answer: Pick Contentful if you want composable content management with AI personalization; pick Sanity if you want structured content with AI automation. Contentful has a free plan, paid from $300/month; Sanity has a free plan, paid from $15/month per user.

ContentfulHeadless content platform for digital teamsSanityContent platform with a customizable headless CMS

Which to pick

Pick Contentful if you want…

  • Composable content management with AI personalization
  • Content delivery platform
  • Integrations with GraphQL API, Content Delivery API or Content Management API (on Contentful's list, not Sanity's)

Pick Sanity if you want…

  • Structured content with AI automation
  • Highly customizable headless CMS
  • Integrations with React.js, Next.js or GraphQL (on Sanity's list, not Contentful's)

Contentful: Focuses on content delivery with UI, but does not provide the same programmable AI automation

Side by side

What it is
Contentful:Contentful is a headless CMS that lets teams create, manage, and personalize modular content across channels.
Sanity:Sanity is a headless CMS platform that provides a structured content lake, customizable studio, and AI-driven automation for web, mobile and agentic applications.
Best for
Contentful:Composable content management with AI personalization
Sanity:Structured content with AI automation
Who it’s for
Contentful:Marketing, product, and engineering teams building digital experiences.
Sanity:Developers and teams building web, mobile and AI-driven content applications
Pricing
Contentful:Freemium
Sanity:Freemium
Starting price
Contentful:$300/month (Lite)
Sanity:$15/month per user (Growth)
Free plan or trial
Contentful:Free plan (Free)
Sanity:Free plan (Free) · Free trial
Plans
Contentful:Free $0 · Lite $300 per month
Sanity:Free $0 · Growth $15 per seat / month per month
Works with
Contentful:GraphQL API, Content Delivery API, Content Management API, CLI tool, Webhooks, AWS webhook integrations
Sanity:React.js, Next.js, GraphQL, GROQ

Contentful features

  • Modular content architecture. Create reusable content components that update everywhere instantly.
  • AI-powered content creation. Generate, translate, and personalize content using native AI templates.
  • No-code personalization. Marketers can set up real-time audience targeting without developer help.
  • Multi-channel delivery. Publish consistent experiences to websites, apps, email, kiosks, and more.
  • Granular analytics. Measure performance at the component level to optimize impact.
  • Developer APIs. Access GraphQL, REST, and CLI tools for custom integrations.
  • Spaces & multi-brand support. Manage separate projects, brands, and regions with scalable Spaces.
  • Enterprise governance. Roles, SSO, ISO 27001, and SLA-backed uptime for large teams.

Sanity features

  • Structured Content Lake. Store any JSON document with schemas defined as code, supporting unlimited content types and locales.
  • Customizable Studio. Fully configurable React-based editing environment that can be modeled to match any workflow.
  • Content Agent. AI-powered agent that can create, edit, translate and audit content at scale.
  • Agent Actions & Automation. Event-driven functions and IF-THEN workflows that run on any dataset mutation.
  • Real-time Collaboration. Multiplayer editing, comments, tasks and live previews for editorial teams.
  • Modern APIs & Queries. GraphQL and GROQ support, real-time data access and SDKs for Next.js, React and other frameworks.

Contentful vs Sanity FAQ

What is the difference between Contentful and Sanity?+

Sanity: Customizable schema with real-time collaboration, but no built-in AI actions. Contentful: Focuses on content delivery with UI, but does not provide the same programmable AI automation.

Should I use Contentful or Sanity?+

Pick Contentful if you want composable content management with AI personalization, content delivery platform or integrations with GraphQL API, Content Delivery API or Content Management API (on Contentful's list, not Sanity's). Pick Sanity if you want structured content with AI automation, highly customizable headless CMS or integrations with React.js, Next.js or GraphQL (on Sanity's list, not Contentful's).

Is Contentful or Sanity free?+

Contentful has a free plan; paid plans start at $300/month (Lite). Sanity has a free plan; paid plans start at $15/month per user (Growth).

Which is cheaper, Contentful or Sanity?+

Contentful starts at $300/month (Lite) and Sanity starts at $15/month per user (Growth); the plans are billed differently, so compare what's included.

Do Contentful and Sanity integrate with the same tools?+

Their integration lists don't overlap: Contentful lists GraphQL API, Content Delivery API, Content Management API, CLI tool and 2 more; Sanity lists React.js, Next.js, GraphQL and GROQ.

On DevHunt

Contentful

Listed by DevHunt

Contentful on DevHunt →Contentful alternatives

Sanity

Listed by DevHunt

Sanity on DevHunt →Sanity alternatives

Based on each tool's website and DevHunt data. Details may change; check the official sites.