your ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/week

Compare

Contentful vs Ghost

Contentful provides API-first content infrastructure but lacks built-in email newsletters and membership billing.
ContentfulHeadless content platform for digital teamsGhostOpen-source publishing and newsletter platform

Which to pick

Pick Contentful if you want…

  • Composable content management with AI personalization
  • Enterprise headless CMS
  • Integrations with GraphQL API, Content Delivery API or Content Management API (on Contentful's list, not Ghost's)

Pick Ghost if you want…

  • Integrated publishing, newsletters and subscriptions
  • The lower starting price: $24/month against $300/month
  • Open-source code (TryGhost/Ghost on GitHub, MIT license)
  • Integrations with Zapier, n8n or Slack (on Ghost's list, not Contentful's)

Side by side

What it is
Contentful:Contentful is a headless CMS that lets teams create, manage, and personalize modular content across channels.
Ghost:Ghost is an open-source publishing platform with built-in newsletters and paid subscriptions for creators and businesses.
Best for
Contentful:Composable content management with AI personalization
Ghost:Integrated publishing, newsletters and subscriptions
Who it’s for
Contentful:Marketing, product, and engineering teams building digital experiences.
Ghost:Publishers, newsletter writers, and businesses that want to monetize content.
Pricing
Contentful:Freemium
Ghost:Freemium
Plans
Contentful:Free $0 · Lite $300 per month
Ghost:Starter $24 per month (billed yearly) · Publisher $29 per month (billed yearly) · Business $199 per month (billed yearly)
Open source
Contentful:—
Ghost:Yes, 55,494 GitHub stars
Works with
Contentful:GraphQL API, Content Delivery API, Content Management API, CLI tool, Webhooks, AWS webhook integrations
Ghost:Zapier, n8n, Slack, Content API, Webhooks, Payment gateways

Contentful features

  • Modular content architecture. Create reusable content components that update everywhere instantly.
  • AI-powered content creation. Generate, translate, and personalize content using native AI templates.
  • No-code personalization. Marketers can set up real-time audience targeting without developer help.
  • Multi-channel delivery. Publish consistent experiences to websites, apps, email, kiosks, and more.
  • Granular analytics. Measure performance at the component level to optimize impact.
  • Developer APIs. Access GraphQL, REST, and CLI tools for custom integrations.
  • Spaces & multi-brand support. Manage separate projects, brands, and regions with scalable Spaces.
  • Enterprise governance. Roles, SSO, ISO 27001, and SLA-backed uptime for large teams.

Ghost features

  • Custom website & themes. Design and brand your site with built-in settings, a theme marketplace, or fully custom themes.
  • Rich media editor. Create posts with galleries, videos, audio, product cards, accordions and more.
  • Native email newsletters. Send unlimited newsletters, segment audiences and use custom templates directly from Ghost.
  • Membership & payments. Offer free sign-ups, paid subscriptions, tips, discounts and tiered pricing without transaction fees.
  • Analytics & insights. Track subscriber engagement, email performance and content popularity with native analytics.
  • Integrations & API. Connect to 8,000+ services, Zapier, n8n, Slack, custom APIs and webhooks.

Contentful vs Ghost FAQ

Is Contentful or Ghost free?+

Contentful has a free plan; paid plans start at $300/month (Lite). Ghost has a free plan; paid plans start at $24/month (Starter).

Which is cheaper, Contentful or Ghost?+

Ghost is cheaper to start with: Ghost's Starter plan ($24/month) against Contentful's Lite plan ($300/month).

Is Contentful or Ghost open source?+

Ghost is open source (TryGhost/Ghost on GitHub, MIT license). DevHunt has no public source repository on record for Contentful.

Do Contentful and Ghost integrate with the same tools?+

Partly. Both list Webhooks. Contentful also lists GraphQL API, Content Delivery API, Content Management API, CLI tool and 1 more; Ghost also lists Zapier, n8n, Slack, Content API and 1 more.

On DevHunt

Contentful

Listed by DevHunt

Contentful on DevHunt →Contentful alternatives

Ghost

Listed by DevHunt

Ghost on DevHunt →Ghost alternatives

Based on each tool's website and DevHunt data. Details may change; check the official sites.