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Constant Contact vs Twilio
Short answer: Pick Constant Contact if you want all-in-one digital marketing for SMBs; pick Twilio if you want multi-channel communication APIs. Constant Contact starts at $12/month; Twilio has a free plan.
Which to pick
Pick Constant Contact if you want…
- All-in-one digital marketing for SMBs
- Integrations with Google, Microsoft or Shopify (on Constant Contact's list, not Twilio's)
Pick Twilio if you want…
- Multi-channel communication APIs
- SMS and voice communication APIs
- A free plan to start with
- Integrations with Python, C# or PHP (on Twilio's list, not Constant Contact's)
Side by side
- What it is
- Constant Contact:Constant Contact is an email, social, SMS, and marketing automation platform for small businesses.
- Twilio:Twilio provides APIs for SMS, voice, email, chat, and verification to build multi-channel customer communications.
- Best for
- Constant Contact:All-in-one digital marketing for SMBs
- Twilio:Multi-channel communication APIs
- Who it’s for
- Constant Contact:Small businesses, nonprofits, franchises, and agencies needing unified marketing tools.
- Twilio:Developers building messaging, voice, email, and authentication features.
- Pricing
- Constant Contact:Paid
- Twilio:Freemium
- Starting price
- Constant Contact:$12/month (Lite)
- Twilio:—
- Free plan or trial
- Constant Contact:Free trial
- Twilio:Free trial
- Plans
- Constant Contact:Lite $12 per month · Standard $35 per month · Premium $80 per month
- Twilio:—
- Works with
- Constant Contact:Google, Microsoft, Shopify, Zapier, Eventbrite, Facebook, LinkedIn, Canva
- Twilio:Python, C#, PHP, Ruby, Java, JavaScript, cURL
Constant Contact features
- Drag-and-drop email editor. Create and send email campaigns with templates and AI copy suggestions.
- Social media publishing. Schedule and auto-post to Facebook, Instagram, LinkedIn, TikTok and more from one dashboard.
- SMS marketing. Send text campaigns (500 messages included in Premium, add-on available for other plans).
- Automation templates. Pre-built automation flows, with unlimited custom automations in Premium.
- Contact segmentation. Create custom segments and dynamic content to target specific audiences.
- Reporting & analytics. Basic open/click stats in Lite, advanced engagement and revenue reporting in higher tiers.
- 300+ integrations. Connect to Google, Microsoft, Shopify, Zapier, Eventbrite and many more services.
- Multi-account management. Centralized control for teams, locations, or franchises with customized permissions.
Twilio features
- Messaging APIs. Send and receive SMS, RCS, WhatsApp, MMS and chat across a global network.
- Voice APIs. Embed inbound and outbound calling, SIP trunking, and voice AI into apps.
- Email APIs. Deliver transactional and marketing email at scale via SendGrid.
- Conversation Memory. Persist and recall customer interaction context across channels.
- Verification Services. Validate phone numbers and perform user identity checks to prevent fraud.
- Serverless Builder Tools. Create flows with Studio, Functions, and Assets using pay-as-you-go pricing.
Constant Contact vs Twilio FAQ
What is the difference between Constant Contact and Twilio?+
Twilio gives SMS/voice APIs, whereas Constant Contact bundles SMS with email and social marketing in one UI.
Should I use Constant Contact or Twilio?+
Pick Constant Contact if you want all-in-one digital marketing for SMBs or integrations with Google, Microsoft or Shopify (on Constant Contact's list, not Twilio's). Pick Twilio if you want multi-channel communication APIs, SMS and voice communication APIs or a free plan to start with.
Is Constant Contact or Twilio free?+
Constant Contact is paid, from $12/month (Lite), with a free trial. Twilio has a free plan and paid plans.
Do Constant Contact and Twilio integrate with the same tools?+
Their integration lists don't overlap: Constant Contact lists Google, Microsoft, Shopify, Zapier and 4 more; Twilio lists Python, C#, PHP, Ruby and 3 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.