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Constant Contact vs SendGrid

SendGrid provides email delivery APIs for developers, not a full marketing suite for SMBs.

Short answer: Pick Constant Contact if you want all-in-one digital marketing for SMBs; pick SendGrid if you want scalable email API and marketing tools. Constant Contact starts at $12/month.

Which to pick

Pick Constant Contact if you want…

  • All-in-one digital marketing for SMBs
  • Integrations with Google, Microsoft or Shopify (on Constant Contact's list, not SendGrid's)

Pick SendGrid if you want…

  • Scalable email API and marketing tools
  • Transactional email API
  • Integrations with Twilio (on SendGrid's list, not Constant Contact's)

Side by side

What it is
Constant Contact:Constant Contact is an email, social, SMS, and marketing automation platform for small businesses.
SendGrid:SendGrid provides an email API, SMTP service, and marketing campaign tools for sending transactional and bulk email at scale.
Best for
Constant Contact:All-in-one digital marketing for SMBs
SendGrid:Scalable email API and marketing tools
Who it’s for
Constant Contact:Small businesses, nonprofits, franchises, and agencies needing unified marketing tools.
SendGrid:Developers and marketers needing reliable email delivery and campaign management
Pricing
Constant Contact:Paid
SendGrid:Contact sales
Starting price
Constant Contact:$12/month (Lite)
SendGrid:—
Free plan or trial
Constant Contact:Free trial
SendGrid:—
Plans
Constant Contact:Lite $12 per month · Standard $35 per month · Premium $80 per month
SendGrid:—
Works with
Constant Contact:Google, Microsoft, Shopify, Zapier, Eventbrite, Facebook, LinkedIn, Canva
SendGrid:Twilio

Constant Contact features

  • Drag-and-drop email editor. Create and send email campaigns with templates and AI copy suggestions.
  • Social media publishing. Schedule and auto-post to Facebook, Instagram, LinkedIn, TikTok and more from one dashboard.
  • SMS marketing. Send text campaigns (500 messages included in Premium, add-on available for other plans).
  • Automation templates. Pre-built automation flows, with unlimited custom automations in Premium.
  • Contact segmentation. Create custom segments and dynamic content to target specific audiences.
  • Reporting & analytics. Basic open/click stats in Lite, advanced engagement and revenue reporting in higher tiers.
  • 300+ integrations. Connect to Google, Microsoft, Shopify, Zapier, Eventbrite and many more services.
  • Multi-account management. Centralized control for teams, locations, or franchises with customized permissions.

SendGrid features

  • Email API. Send transactional and bulk email via a RESTful API with high deliverability.
  • SMTP Service. Integrate traditional SMTP for sending email from existing systems.
  • Marketing Campaigns. Create, schedule, and track email marketing campaigns with flexible tools.
  • Documentation. Comprehensive guides and reference docs for quick integration.
  • Help Center. AI-assisted support for troubleshooting and questions.
  • Partner Ecosystem. Access partners for deliverability optimization and custom solutions.

Constant Contact vs SendGrid FAQ

What is the difference between Constant Contact and SendGrid?+

SendGrid provides email delivery APIs for developers, not a full marketing suite for SMBs.

Should I use Constant Contact or SendGrid?+

Pick Constant Contact if you want all-in-one digital marketing for SMBs or integrations with Google, Microsoft or Shopify (on Constant Contact's list, not SendGrid's). Pick SendGrid if you want scalable email API and marketing tools, transactional email API or integrations with Twilio (on SendGrid's list, not Constant Contact's).

Is Constant Contact or SendGrid free?+

Constant Contact is paid, from $12/month (Lite), with a free trial.

Do Constant Contact and SendGrid integrate with the same tools?+

Their integration lists don't overlap: Constant Contact lists Google, Microsoft, Shopify, Zapier and 4 more; SendGrid lists Twilio.

Based on each tool's website and DevHunt data. Details may change; check the official sites.