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Constant Contact vs MailerLite
Short answer: Pick Constant Contact if you want all-in-one digital marketing for SMBs; pick MailerLite if you want all-in-one email marketing for small teams. Constant Contact starts at $12/month; MailerLite has a free plan, paid from $12/month.
Which to pick
Pick Constant Contact if you want…
- All-in-one digital marketing for SMBs
- Small-business email marketing
- Integrations with Google, Microsoft or Eventbrite (on Constant Contact's list, not MailerLite's)
Pick MailerLite if you want…
- All-in-one email marketing for small teams
- A free plan to start with
- Integrations with ChatGPT, Claude or WooCommerce (on MailerLite's list, not Constant Contact's)
Side by side
- What it is
- Constant Contact:Constant Contact is an email, social, SMS, and marketing automation platform for small businesses.
- MailerLite:MailerLite is an email marketing platform offering campaigns, automations, landing pages, and digital product sales for small teams.
- Best for
- Constant Contact:All-in-one digital marketing for SMBs
- MailerLite:All-in-one email marketing for small teams
- Who it’s for
- Constant Contact:Small businesses, nonprofits, franchises, and agencies needing unified marketing tools.
- MailerLite:Small businesses and teams needing simple email marketing and automation
- Pricing
- Constant Contact:Paid
- MailerLite:Freemium
- Starting price
- Constant Contact:$12/month (Lite)
- MailerLite:$12/month (Comfort)
- Free plan or trial
- Constant Contact:Free trial
- MailerLite:Free plan (Free) · Free trial
- Plans
- Constant Contact:Lite $12 per month · Standard $35 per month · Premium $80 per month
- MailerLite:Free $0 · Comfort $12 per month · Power $25 per month
- Works with
- Constant Contact:Google, Microsoft, Shopify, Zapier, Eventbrite, Facebook, LinkedIn, Canva
- MailerLite:ChatGPT, Claude, Shopify, WooCommerce, Stripe, Mailchimp, Zapier, WordPress
Constant Contact features
- Drag-and-drop email editor. Create and send email campaigns with templates and AI copy suggestions.
- Social media publishing. Schedule and auto-post to Facebook, Instagram, LinkedIn, TikTok and more from one dashboard.
- SMS marketing. Send text campaigns (500 messages included in Premium, add-on available for other plans).
- Automation templates. Pre-built automation flows, with unlimited custom automations in Premium.
- Contact segmentation. Create custom segments and dynamic content to target specific audiences.
- Reporting & analytics. Basic open/click stats in Lite, advanced engagement and revenue reporting in higher tiers.
- 300+ integrations. Connect to Google, Microsoft, Shopify, Zapier, Eventbrite and many more services.
- Multi-account management. Centralized control for teams, locations, or franchises with customized permissions.
MailerLite features
- Drag-and-drop email editor. Create engaging newsletters quickly with an intuitive visual editor.
- Marketing automations. Set up timed, targeted email sequences without coding.
- Landing pages & websites. Build and publish landing pages, websites, and pop-ups with ready templates.
- Digital product sales. Sell ebooks, downloads, and subscriptions directly from campaigns.
- Integrations & API. Connect to 100+ apps like Shopify, Stripe, Zapier, and use the MailerLite API.
- AI writing assistant. Generate email copy and subject lines using built-in AI tools.
Constant Contact vs MailerLite FAQ
What is the difference between Constant Contact and MailerLite?+
Constant Contact targets small businesses like MailerLite but lacks the integrated website and digital product features.
Should I use Constant Contact or MailerLite?+
Pick Constant Contact if you want all-in-one digital marketing for SMBs, small-business email marketing or integrations with Google, Microsoft or Eventbrite (on Constant Contact's list, not MailerLite's). Pick MailerLite if you want all-in-one email marketing for small teams, a free plan to start with or integrations with ChatGPT, Claude or WooCommerce (on MailerLite's list, not Constant Contact's).
Is Constant Contact or MailerLite free?+
Constant Contact is paid, from $12/month (Lite), with a free trial. MailerLite has a free plan; paid plans start at $12/month (Comfort).
Which is cheaper, Constant Contact or MailerLite?+
They start at the same price: Constant Contact's Lite plan ($12/month) and MailerLite's Comfort plan ($12/month) cost the same.
Do Constant Contact and MailerLite integrate with the same tools?+
Partly. Both list Shopify, Zapier and Canva. Constant Contact also lists Google, Microsoft, Eventbrite, Facebook and 1 more; MailerLite also lists ChatGPT, Claude, WooCommerce, Stripe and 2 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.