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ClickFunnels vs GoHighLevel
Short answer: Pick ClickFunnels if you want all-in-one sales funnel creation; pick GoHighLevel if you want all-in-one agency marketing platform. ClickFunnels starts at $97/month; GoHighLevel starts at $97/month.
Which to pick
Pick ClickFunnels if you want…
- All-in-one sales funnel creation
Pick GoHighLevel if you want…
- All-in-one agency marketing platform
- Agency white-label platform
Side by side
- What it is
- ClickFunnels:ClickFunnels is a drag-and-drop platform for building sales funnels, online stores, CRM, email marketing and courses.
- GoHighLevel:GoHighLevel is an all-in-one sales and marketing platform agencies can white-label and resell.
- Best for
- ClickFunnels:All-in-one sales funnel creation
- GoHighLevel:All-in-one agency marketing platform
- Who it’s for
- ClickFunnels:Entrepreneurs and marketers who need an all-in-one funnel builder without hiring developers.
- GoHighLevel:Agencies, consultants and service providers that need a unified marketing stack.
- Pricing
- ClickFunnels:Paid
- GoHighLevel:Paid
- Starting price
- ClickFunnels:$97/month (Launch)
- GoHighLevel:$97/month (Starter)
- Free plan or trial
- ClickFunnels:Free trial
- GoHighLevel:Free trial
- Plans
- ClickFunnels:Launch $97/mo per month · Scale $197/mo per month · Optimize $297/mo per month · Dominate $5,997/yr per year
- GoHighLevel:Starter $97 per month · Founder $497 per month · Unlimited $297 per month
- Works with
- ClickFunnels:—
- GoHighLevel:Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay
ClickFunnels features
- ClickFunnels Editor. Powerful drag-and-drop builder for creating funnels, landing pages and websites.
- Smart Checkout. High-converting checkout pages with built-in payment processing.
- A/B Testing. Run split tests on funnels and email campaigns to optimise conversions.
- AI Tools. Integrated AI for copywriting and funnel building, with up to 10 M words per year on higher plans.
- CRM & Appointments. Manage contacts, deals, calendars and appointments within the platform.
- Affiliate Center. Create and manage affiliate programs to drive referrals.
GoHighLevel features
- Funnel & Website Builder. Create funnels, landing pages and full websites with drag-and-drop tools.
- CRM & Pipelines. Manage contacts, leads and sales pipelines in a single CRM.
- Workflow Automation. Automate marketing, sales and client onboarding workflows.
- Multi-Channel Messaging. Send and receive SMS, email, voice calls and social media messages.
- AI Assistants. Conversation, voice, content and funnel AI tools (usage-based).
- White-Label Mobile App. Offer a branded mobile app to clients as part of the platform.
- Payments & Invoicing. Process payments and generate invoices directly within the platform.
- API Access & Add-ons. Extend functionality with API, optional add-ons and custom development.
ClickFunnels vs GoHighLevel FAQ
What is the difference between ClickFunnels and GoHighLevel?+
GoHighLevel offers agency-focused white-label marketing tools, whereas ClickFunnels targets individual entrepreneurs with a drag-drop funnel editor.
Should I use ClickFunnels or GoHighLevel?+
Pick ClickFunnels if you want all-in-one sales funnel creation. Pick GoHighLevel if you want all-in-one agency marketing platform or agency white-label platform.
Is ClickFunnels or GoHighLevel free?+
No, both are paid and neither has a free plan. ClickFunnels is paid, from $97/month (Launch), with a free trial. GoHighLevel is paid, from $97/month (Starter), with a free trial.
Which is cheaper, ClickFunnels or GoHighLevel?+
They start at the same price: ClickFunnels' Launch plan ($97/month) and GoHighLevel's Starter plan ($97/month) cost the same.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.

