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ClickFunnels vs GoHighLevel

GoHighLevel offers agency-focused white-label marketing tools, whereas ClickFunnels targets individual entrepreneurs with a drag-drop funnel editor.

Short answer: Pick ClickFunnels if you want all-in-one sales funnel creation; pick GoHighLevel if you want all-in-one agency marketing platform. ClickFunnels starts at $97/month; GoHighLevel starts at $97/month.

Which to pick

Pick ClickFunnels if you want…

  • All-in-one sales funnel creation

Pick GoHighLevel if you want…

  • All-in-one agency marketing platform
  • Agency white-label platform

Side by side

What it is
ClickFunnels:ClickFunnels is a drag-and-drop platform for building sales funnels, online stores, CRM, email marketing and courses.
GoHighLevel:GoHighLevel is an all-in-one sales and marketing platform agencies can white-label and resell.
Best for
ClickFunnels:All-in-one sales funnel creation
GoHighLevel:All-in-one agency marketing platform
Who it’s for
ClickFunnels:Entrepreneurs and marketers who need an all-in-one funnel builder without hiring developers.
GoHighLevel:Agencies, consultants and service providers that need a unified marketing stack.
Pricing
ClickFunnels:Paid
GoHighLevel:Paid
Starting price
ClickFunnels:$97/month (Launch)
GoHighLevel:$97/month (Starter)
Free plan or trial
ClickFunnels:Free trial
GoHighLevel:Free trial
Plans
ClickFunnels:Launch $97/mo per month · Scale $197/mo per month · Optimize $297/mo per month · Dominate $5,997/yr per year
GoHighLevel:Starter $97 per month · Founder $497 per month · Unlimited $297 per month
Works with
ClickFunnels:—
GoHighLevel:Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay

ClickFunnels features

  • ClickFunnels Editor. Powerful drag-and-drop builder for creating funnels, landing pages and websites.
  • Smart Checkout. High-converting checkout pages with built-in payment processing.
  • A/B Testing. Run split tests on funnels and email campaigns to optimise conversions.
  • AI Tools. Integrated AI for copywriting and funnel building, with up to 10 M words per year on higher plans.
  • CRM & Appointments. Manage contacts, deals, calendars and appointments within the platform.
  • Affiliate Center. Create and manage affiliate programs to drive referrals.

GoHighLevel features

  • Funnel & Website Builder. Create funnels, landing pages and full websites with drag-and-drop tools.
  • CRM & Pipelines. Manage contacts, leads and sales pipelines in a single CRM.
  • Workflow Automation. Automate marketing, sales and client onboarding workflows.
  • Multi-Channel Messaging. Send and receive SMS, email, voice calls and social media messages.
  • AI Assistants. Conversation, voice, content and funnel AI tools (usage-based).
  • White-Label Mobile App. Offer a branded mobile app to clients as part of the platform.
  • Payments & Invoicing. Process payments and generate invoices directly within the platform.
  • API Access & Add-ons. Extend functionality with API, optional add-ons and custom development.

ClickFunnels vs GoHighLevel FAQ

What is the difference between ClickFunnels and GoHighLevel?+

GoHighLevel offers agency-focused white-label marketing tools, whereas ClickFunnels targets individual entrepreneurs with a drag-drop funnel editor.

Should I use ClickFunnels or GoHighLevel?+

Pick ClickFunnels if you want all-in-one sales funnel creation. Pick GoHighLevel if you want all-in-one agency marketing platform or agency white-label platform.

Is ClickFunnels or GoHighLevel free?+

No, both are paid and neither has a free plan. ClickFunnels is paid, from $97/month (Launch), with a free trial. GoHighLevel is paid, from $97/month (Starter), with a free trial.

Which is cheaper, ClickFunnels or GoHighLevel?+

They start at the same price: ClickFunnels' Launch plan ($97/month) and GoHighLevel's Starter plan ($97/month) cost the same.

Based on each tool's website and DevHunt data. Details may change; check the official sites.