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Brevo vs SendGrid
Focuses on email delivery API only, no multichannel marketing UI
Short answer: Pick Brevo if you want multichannel marketing & automation platform; pick SendGrid if you want scalable email API and marketing tools. Brevo has a free plan, paid from $9/month.
Which to pick
Pick Brevo if you want…
- Multichannel marketing & automation platform
Pick SendGrid if you want…
- Scalable email API and marketing tools
- Email delivery API
Side by side
- What it is
- Brevo:Brevo is an all-in-one platform for email, SMS, WhatsApp, chat and marketing automation with AI assistance.
- SendGrid:SendGrid provides an email API, SMTP service, and marketing campaign tools for sending transactional and bulk email at scale.
- Best for
- Brevo:Multichannel marketing & automation platform
- SendGrid:Scalable email API and marketing tools
- Who it’s for
- Brevo:Small businesses, entrepreneurs, and teams needing multichannel marketing and CRM.
- SendGrid:Developers and marketers needing reliable email delivery and campaign management
- Pricing
- Brevo:Freemium
- SendGrid:Contact sales
- Starting price
- Brevo:$9/month (Starter)
- SendGrid:—
- Free plan or trial
- Brevo:Free plan (Free) · Free trial
- SendGrid:—
- Plans
- Brevo:Free $0 · Starter $9 per month · Standard $18 per month · Professional $499 per month
- SendGrid:—
- Works with
- Brevo:—
- SendGrid:Twilio
Brevo features
- Drag-and-drop email editor. Create polished emails quickly with a visual editor and ready-made templates.
- No-code marketing automation. Build unlimited multi-step workflows to engage contacts automatically.
- AI content generator & send-time optimization. Generate subject lines, copy and schedule sends at optimal times using Aura AI.
- Advanced segmentation & contact scoring. Filter contacts by behavior, demographics and AI-suggested segments.
- Transactional messaging & SMS/WhatsApp. Send transactional emails and SMS/WhatsApp messages, with credits sold separately.
- Live chat, chatbot and VoIP phone. Interact with customers in real time via chat, AI-assisted replies and voice calls.
- Landing pages & push notifications. Create standalone campaign pages and send web/mobile push notifications without developers.
- Multi-user access & enterprise controls. Team seats, SSO/SAML, dedicated IP and custom data integrations for larger organizations.
SendGrid features
- Email API. Send transactional and bulk email via a RESTful API with high deliverability.
- SMTP Service. Integrate traditional SMTP for sending email from existing systems.
- Marketing Campaigns. Create, schedule, and track email marketing campaigns with flexible tools.
- Documentation. Comprehensive guides and reference docs for quick integration.
- Help Center. AI-assisted support for troubleshooting and questions.
- Partner Ecosystem. Access partners for deliverability optimization and custom solutions.
Brevo vs SendGrid FAQ
What is the difference between Brevo and SendGrid?+
SendGrid: Focuses on email delivery API only, no multichannel marketing UI.
Should I use Brevo or SendGrid?+
Pick Brevo if you want multichannel marketing & automation platform. Pick SendGrid if you want scalable email API and marketing tools or email delivery API.
Is Brevo or SendGrid free?+
Brevo has a free plan; paid plans start at $9/month (Starter).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.