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Betterlytics vs Matomo
Short answer: Pick Betterlytics if you want cookieless, GDPR-ready web analytics; pick Matomo if you want privacy-first web analytics with full data control. Betterlytics has a free plan, paid from $7/month; Matomo has a free plan.
BetterlyticsPrivacy‑first web analytics: open‑source, cookieless, GDPR-friendly
MatomoPrivacy-focused open-source web analyticsWhich to pick
Pick Betterlytics if you want…
- Cookieless, GDPR-ready web analytics
Pick Matomo if you want…
- Privacy-first web analytics with full data control
- Enterprise-grade privacy analytics
Side by side
- What it is
- Betterlytics:Betterlytics provides privacy-first, cookieless web analytics with real-time dashboards and session replay.
- Matomo:Matomo is an open-source web analytics platform that provides privacy-first, unsampled data with full data ownership.
- Best for
- Betterlytics:Cookieless, GDPR-ready web analytics
- Matomo:Privacy-first web analytics with full data control
- Who it’s for
- Betterlytics:Businesses, site owners and developers needing GDPR-compliant analytics.
- Matomo:Product, marketing and compliance teams needing GDPR-compliant analytics.
- Pricing
- Betterlytics:Freemium
- Matomo:Freemium
- Starting price
- Betterlytics:$7/month (Professional)
- Matomo:—
- Free plan or trial
- Betterlytics:Free plan (Growth)
- Matomo:Free plan (Community) · Free trial
- Plans
- Betterlytics:Growth Free · Professional $7/month per month
- Matomo:Community Free
- Open source
- Betterlytics:Yes, 178 GitHub stars
- Matomo:Yes, 21,964 GitHub stars
- Works with
- Betterlytics:—
- Matomo:WordPress, Google Tag Manager, HTTP Tracking API, HTTP Analytics API
Betterlytics features
- Real-time analytics. Live dashboards show traffic, sources and user behavior instantly.
- Session replay. Record and playback user sessions without storing personal data.
- Funnels & user journeys. Visualize conversion paths and journey steps across your site.
- Uptime monitoring. Monitor site availability with configurable checks and status pages.
- Custom events & UTM tracking. Track bespoke events and marketing campaign parameters.
- Data retention options. Retain analytics data from 1 year up to 5 years depending on plan.
Matomo features
- Unsampled, first-party tracking. Collect complete visitor data without sampling or data loss from consent banners.
- GDPR & privacy compliance. Built-in cookieless tracking, data anonymisation, access controls and audit logs.
- Self-hosted or cloud hosting. Choose on-premise or Matomo Cloud with 100% data ownership and data residency options.
- Heatmaps & session recordings. Visualise user behaviour with heatmaps and recorded sessions.
- A/B testing & personalization. Run experiments and tailor experiences based on funnel and flow analysis.
- AI traffic insights. Identify and segment traffic from AI assistants, agents and chatbots.
- Extensive integrations. One-click integrations for WordPress, Google Tag Manager and 100+ other platforms via APIs.
- Customisable dashboards & reports. Build real-time dashboards, segmentation, custom alerts and exportable widgets.
Betterlytics vs Matomo FAQ
What is the difference between Betterlytics and Matomo?+
Matomo: Feature-rich on-premise solution with plugins, higher complexity.
Should I use Betterlytics or Matomo?+
Pick Betterlytics if you want cookieless, GDPR-ready web analytics. Pick Matomo if you want privacy-first web analytics with full data control or enterprise-grade privacy analytics.
Is Betterlytics or Matomo free?+
Betterlytics has a free plan (Growth); paid plans start at $7/month (Professional). Matomo has a free plan (Community) and paid plans.
Is Betterlytics or Matomo open source?+
Yes, both are open source: Betterlytics (betterlytics/betterlytics on GitHub, AGPL-3.0 license) and Matomo (matomo-org/matomo on GitHub, GPL-3.0 license).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.