your ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/weekyour ad here · $149/week

Compare

Amplitude vs Hotjar

Amplitude offers product analytics and cohort analysis but lacks built-in heatmaps and session recordings.
AmplitudeDigital analytics platform for product teamsHotjarHeatmaps, session recordings and user feedback

Which to pick

Pick Amplitude if you want…

  • AI-enhanced product analytics
  • Advanced product analytics
  • Integrations with Claude, Cursor or GitHub Copilot (on Amplitude's list, not Hotjar's)

Pick Hotjar if you want…

  • Free behavior analytics with AI summaries
  • Integrations with Slack, Jira or Unbounce (on Hotjar's list, not Amplitude's)

Side by side

What it is
Amplitude:Amplitude is a digital analytics platform that adds AI agents, feedback, and experimentation for product teams.
Hotjar:Hotjar, now part of Contentsquare, provides free heatmaps, session recordings, surveys and expanded analytics like attention maps and AI insights.
Best for
Amplitude:AI-enhanced product analytics
Hotjar:Free behavior analytics with AI summaries
Who it’s for
Amplitude:Product managers, growth teams, and engineers building data-driven products
Hotjar:Product, UX, and growth teams needing user behavior insights.
Pricing
Amplitude:Freemium
Hotjar:Freemium
Plans
Amplitude:Free $0 · Plus Starts at $0 per month
Hotjar:Free $0 · Growth $49 per month (discounted $39 year
Works with
Amplitude:Claude, Cursor, GitHub Copilot, Replit, Codex, Gemini, Figma Make
Hotjar:Slack, Jira, Unbounce, HubSpot, Zapier, Microsoft Teams

Amplitude features

  • AI Agents & MCP. Ask natural-language questions about product data and get AI-generated insights across all Amplitude capabilities.
  • Product & Marketing Analytics. Track events, funnels, cohorts, and revenue metrics with unlimited seats.
  • Session Replay & Heatmaps. Record user sessions and visualize interactions to identify friction points.
  • Feature Experimentation. Run A/B/n tests, multi-armed bandits and track feature adoption across cohorts.
  • AI Feedback & Surveys. Collect user comments and automatically turn them into actionable insights.
  • Agent Analytics. Measure the impact of AI agents on retention, revenue and growth.

Hotjar features

  • Heatmaps & Attention Maps. Visualize clicks, hovers, scrolls and true engagement with attention overlays.
  • Session Replay. Watch real user sessions to spot errors and moments of delight.
  • Surveys & Feedback. Collect up to 100 survey responses per month and 5 user interviews.
  • Error & Performance Monitoring. Capture JavaScript errors and load-time issues across pages.
  • Funnels. Analyse drop-off at each step of key user flows.
  • AI Summaries & Sense Chat. Get instant AI-generated insights and ask natural-language questions about your data.
  • LLM Connect (MCP). Query data directly from ChatGPT, Claude, Copilot and other LLMs.
  • Integrations. Connect to 10+ tools such as Slack, Jira, Unbounce, HubSpot, Zapier, etc.

Amplitude vs Hotjar FAQ

Is Amplitude or Hotjar free?+

Amplitude has a free plan and paid plans. Hotjar has a free plan and paid plans.

Do Amplitude and Hotjar integrate with the same tools?+

Their integration lists don't overlap: Amplitude lists Claude, Cursor, GitHub Copilot, Replit and 3 more; Hotjar lists Slack, Jira, Unbounce, HubSpot and 2 more.

On DevHunt

Amplitude

Listed by DevHunt

Amplitude on DevHunt →Amplitude alternatives

Hotjar

Listed by DevHunt

Hotjar on DevHunt →Hotjar alternatives

Based on each tool's website and DevHunt data. Details may change; check the official sites.