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Addy vs Loom
Loom is a screen-recording tool for internal videos, not an AI ad generator with social publishing.
Which to pick
Pick Addy if you want…
- AI-generated short video ads with auto-posting
- Integrations with TikTok, Instagram Reels or YouTube Shorts (on Addy's list, not Loom's)
Pick Loom if you want…
- Asynchronous video messaging
- Screen recording and video messaging
- Integrations with Slack, Jira or Confluence (on Loom's list, not Addy's)
Side by side
- What it is
- Addy:Addy generates AI-powered short video ads from a website and posts them to TikTok, Instagram Reels and YouTube Shorts.
- Loom:Loom is a video messaging platform for screen and camera recording, editing, and sharing.
- Best for
- Addy:AI-generated short video ads with auto-posting
- Loom:Asynchronous video messaging
- Who it’s for
- Addy:Marketers, DTC brands, agencies and indie developers who need fast, low-cost short-form video ads.
- Loom:Teams and individuals needing quick video communication and collaboration.
- Pricing
- Addy:Freemium
- Loom:Freemium
- Plans
- Addy:Starter $19/mo per month · Growth $49/mo per month · Pro $129/mo per month · Enterprise $499/mo per month
- Loom:Starter $0 · Business $18 per user / month · Business + AI $24 per user / month
- Works with
- Addy:TikTok, Instagram Reels, YouTube Shorts
- Loom:Slack, Jira, Confluence, GitHub, Gmail, Notion, Intercom, Zendesk
Addy features
- Website-to-ad workflow. Paste a URL, and Addy learns the brand, writes hooks, and creates video scripts automatically.
- Multiple ad formats. Renders ads in 16 portrait formats (UGC, anime, claymation, news-style, etc.) with voice included.
- Auto-posting scheduler. Posts finished ads directly to Instagram Reels, TikTok and YouTube Shorts and tracks performance.
- AI creators for daily posts. Creates persona-based AI creators that publish new content daily across accounts.
- Competitor & review research. Analyzes competitor ads, customer reviews and Reddit threads to surface unique angles.
- REST API & MCP server. Allows custom agents or external tools to generate and publish ads via API.
Loom features
- Screen & camera recording. Record screen, webcam, and system audio with optional virtual backgrounds.
- Video editing. Trim, stitch, add GIF thumbnails, and customize video thumbnails.
- Transcriptions & captions. Automatic transcriptions in 50+ languages with closed captions.
- Sharing & embedding. Easy sharing via links, embed in Notion, FigJam, and other tools.
- Analytics & insights. Viewer insights and engagement metrics for each video.
- Integrations. Connect with Slack, Jira, GitHub, Gmail, Notion, and more.
Addy vs Loom FAQ
Is Addy or Loom free?+
Addy has a free plan; paid plans start at $19/month (Starter). Loom has a free plan (Starter); paid plans start at $18/month per user (Business).
Which is cheaper, Addy or Loom?+
Addy starts at $19/month (Starter) and Loom starts at $18/month per user (Business); the plans are billed differently, so compare what's included.
Do Addy and Loom integrate with the same tools?+
Their integration lists don't overlap: Addy lists TikTok, Instagram Reels and YouTube Shorts; Loom lists Slack, Jira, Confluence, GitHub and 6 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.