Email pricing
Mailchimp vs Kit (ConvertKit) pricing
Mailchimp vs Kit (ConvertKit) at common sizes
| Tool | 1k subs | 5k subs | 10k subs | 50k subs | 100k subs |
|---|---|---|---|---|---|
| Mailchimp | $26.50 | $75 | $110 | $385 | $800 |
| Kit (ConvertKit) | $0 | $0 | $0 | $379 | $679 |
Monthly USD, monthly billing, 4 emails per subscriber a month. — = sales quote only. Cheapest per column in green; hover for the plan.
Your numbers
Campaigns and broadcasts to a subscriber list
Click a row for the plan and the catch. Monthly billing in USD; annual plans are often 10–20% less.
FAQ
Is Mailchimp or Kit (ConvertKit) cheaper?+
Kit (ConvertKit) is cheaper at every size we priced. Price is only part of it: deliverability, logs, templates and support differ, and the calculator above prices your exact numbers.
How does Mailchimp price?+
Free: 250 contacts and 500 sends a month. Essentials sends up to 10× your list a month, Standard 12× with automations. Contacts count whether or not they’re subscribed, and the page often shows intro discounts on top of these list prices.
How does Kit (ConvertKit) price?+
The creator favourite. Free up to 10,000 subscribers with unlimited broadcasts (no automations). Creator adds sequences and automations; no sending limits on any plan. Annual billing saves about 17%.