Email pricing
Buttondown vs Kit (ConvertKit) pricing
Buttondown vs Kit (ConvertKit) at common sizes
| Tool | 1k subs | 5k subs | 10k subs | 50k subs | 100k subs |
|---|---|---|---|---|---|
| Kit (ConvertKit) | $0 | $0 | $0 | $379 | $679 |
| Buttondown | $9 | $29 | $79 | $319 | $459 |
Monthly USD, monthly billing, 4 emails per subscriber a month. — = sales quote only. Cheapest per column in green; hover for the plan.
Your numbers
Campaigns and broadcasts to a subscriber list
Click a row for the plan and the catch. Monthly billing in USD; annual plans are often 10–20% less.
FAQ
Is Buttondown or Kit (ConvertKit) cheaper?+
Buttondown is cheaper at 50k subs, 100k subs; Kit (ConvertKit) at 1k subs, 5k subs, 10k subs. Price is only part of it: deliverability, logs, templates and support differ, and the calculator above prices your exact numbers.
How does Buttondown price?+
Minimal, Markdown-first newsletter by a small self-funded team. Free for the first 100 subscribers. Prices assume up to about one email a day to the whole list; features beyond the basics are add-ons at smaller sizes.
How does Kit (ConvertKit) price?+
The creator favourite. Free up to 10,000 subscribers with unlimited broadcasts (no automations). Creator adds sequences and automations; no sending limits on any plan. Annual billing saves about 17%.