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Mastra vs Novu Connect

Mastra is a TypeScript framework for building AI agents, whereas Novu Connect handles the messaging layer for any agent.

Which to pick

Pick Mastra if you want…

  • Typed AI agents with built-in observability
  • Agent development framework
  • Integrations with React, Next.js or Node (on Mastra's list, not Novu Connect's)

Pick Novu Connect if you want…

  • Multi-channel AI agent deployment
  • The lower starting price: $30/month against $250/month
  • Integrations with LangChain, Vercel AI SDK or Chat SDK (on Novu Connect's list, not Mastra's)

Side by side

What it is
Mastra:Mastra is an open-source TypeScript framework for building AI agents with memory, tools, workflows and observability.
Novu Connect:Novu Connect lets any AI agent converse in Slack, Teams, WhatsApp, Telegram, email and more without building channel integrations.
Best for
Mastra:Typed AI agents with built-in observability
Novu Connect:Multi-channel AI agent deployment
Who it’s for
Mastra:TypeScript developers building AI-powered applications and agents.
Novu Connect:Developers building AI agents who need multi-channel communication.
Pricing
Mastra:Freemium
Novu Connect:Freemium
Plans
Mastra:Starter $0 per month · Teams $250 per month
Novu Connect:Free $0 per month · Pro $30 per month · Team $250 per month
Open source
Mastra:Yes, 28,481 GitHub stars
Novu Connect:Yes, 40,172 GitHub stars
Works with
Mastra:React, Next.js, Node, LibSQL, Postgres, Vite
Novu Connect:LangChain, Vercel AI SDK, Chat SDK, Slack, WhatsApp, Telegram, Email

Mastra features

  • Typed Agents. Define agents with instructions, models, tools and runtime behavior in TypeScript.
  • Workflows. Compose multi-step, retryable, branchable workflows with typed control flow.
  • Harness. Coordinate multi-mode agents with shared state, threads and storage.
  • Memory. Durable observational memory with semantic recall and thread-aware storage.
  • Observability. Logs, metrics, traces, datasets and signals for full runtime insight.
  • Server & Studio. Run agents locally or in Mastra Cloud and manage them via a web studio.

Novu Connect features

  • Channel integrations. Two-way conversations across Slack, Teams, WhatsApp, Telegram, email and upcoming channels.
  • Template agents. Start from pre-built agent templates with prompts, tools and skills.
  • Custom code support. Connect agents built with LangChain, Vercel AI SDK, Chat SDK or any custom code.
  • Identity & threading. Handles delivery, identity resolution, threading and channel-specific formatting.
  • Open source CLI. Deploy with a single command (npx novu connect) and inspect or contribute the code.
  • Compliance. SOC2 Type II, HIPAA, ISO 27001, GDPR certifications.
  • Scalable limits. Plans provide up to 5,000 active conversations and multiple agents/channels.
  • Privacy-first hosting. Option for self-hosted enterprise deployment with dedicated security controls.

Mastra vs Novu Connect FAQ

Is Mastra or Novu Connect free?+

Mastra has a free plan (Starter); paid plans start at $250/month (Teams). Novu Connect has a free plan; paid plans start at $30/month (Pro).

Which is cheaper, Mastra or Novu Connect?+

Novu Connect is cheaper to start with: Novu Connect's Pro plan ($30/month) against Mastra's Teams plan ($250/month).

Is Mastra or Novu Connect open source?+

Yes, both are open source: Mastra (mastra-ai/mastra on GitHub) and Novu Connect (novuhq/novu on GitHub).

Do Mastra and Novu Connect integrate with the same tools?+

Their integration lists don't overlap: Mastra lists React, Next.js, Node, LibSQL and 2 more; Novu Connect lists LangChain, Vercel AI SDK, Chat SDK, Slack and 3 more.

On DevHunt

Novu Connect

1 upvote · Launching on DevHunt on Oct 3, 2028

Based on each tool's website and DevHunt data. Details may change; check the official sites.